Engage and grow USING
social sharing Analytics

Sharing Analytics reveal how users are behaving across your website and social channels – even dark social. With RhythmOne's Sharing Analytics tools, you can understand what content drives user engagement and encourage them to share with their friends and family. Our analytics provide insight into not only the primary users of your website and social media channels, but also the recipients of shared content to help you capitalize on their engagement as well.

Why Social Sharing?

Social sharing is essential to track because it is such a strong signal of user social engagement. Sharing Analytics does not replace a conversion pixel, but instead works in tandem with pixels to harness social sharing activity and enhance the data set used for targeting, retargeting, branding and customer acquisition. Below are some of the tools and features we leverage to help you track and leverage social sharing analytics in your marketing programs:

Social Sharing Tracking

Analyze the activity of users that share and engage with content through copy and paste activity. We track sharing on normal social channels as well as on dark social channels.

Smart Links

Control the path of a user throughout your site, based on country, state level geo and/or mobile device. Smart Links provide deep insights on users who click on shortened links from social channels and allows you to segment these users for more effective paid media targeting.

Audience Insights Portal

Gain valuable information on what your users are doing with the content they are sharing, what their preferred methods of sharing are, and from which devices they most often share content.

Activate Data in Advertising

Easily model audiences, drive awareness and trials, and retarget users with ads in third-party media using the real-time data captured from your website.

Dark Social
Too Big To Ignore

Dark social refers to the sharing of content that occurs outside of what can be measured by traditional analytics programs. This includes things like messenger apps and email.

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