Industry-leading Viewability
and Verification Technology

RhythmOne is committed to building the highest quality programmatic marketplace available to advertisers, brands and demand-side partners.

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Rhythmguard:
Standing behind inventory quality

RhythmGuard is our proprietary brand safety technology designed to actively combat fraud within our marketplace. Our unique detection algorithms, combined with data and measures from leading third-party verification partners, ensure uniform quality across supply and demand partners.

How It Works

 

Extensive block lists

We maintain extensive block lists based on domain, device ID, user agent, and IP address. These lists are constantly being updated to ensure accuracy. 

Proprietary SIVT Scoring

Proprietary algorithms combine the data from our exchange with top third-party verification providers to dynamically generate a SIVT score that eliminates traffic based on suspicious behaviors and actions.

Contextual Brand Safety

Review of contextual placements and keywords to ensure ads do not appear near suspicious or objectionable sites or news.

Publisher and Creative 

After the bid, but before the impression is served, RhythmGuard verifies the creative ID and checks for domain spoofing—all at no cost to the advertiser.

RhythmGuard In Action

From the moment we partner with a publisher to the microseconds before we serve an ad that has been bid on, RhythmGuard is at work filtering traffic and ensuring we maintain the highest quality standards.

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Our Partners

In addition to our own proprietary machine learning algorithms, we partner with some of the industry's leaders to ensure quality at every step.

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Associations and Certifications

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