Efficiently targeting the right consumers in a brand safe environment is critical to campaign success. Our Data Management Platform uses the insights derived from RhythmOne proprietary data — as well as first- and third-party data — to develop segments designed to meet your brand goals, including awareness and consideration to intent and purchase.
Data Management Platform (DMP) companies work directly with brands to connect and onboard disparate marketing data. To enable targeting, these partners anonymize client-owned PII data and create highly customized audience groups for targeting — and RhythmOne can work with your DMP to onboard such first-party Client Relationship Management (CRM) segments to engage consumers with laser focus.
Across paid, earned, owned and sharing channels, consumers are constantly providing interest and intent signals. They are also introducing you to potentially valuable prospects that were previously off the radar — others in their lives who have similar motivations and interests. Our easy-to-install suite of analytics tools allows brands to capture this exclusive first-party data from these channels.
Captures all sharing activity including dark social.
Drives users to in-app and web destinations from a single link.
Our third-party data targeting is unique because it is executed on the supply side. This provides greater accuracy and opportunity for scale in the audience segments we create. With access to hundreds of data providers, we create highly-customized packages of advanced TV, mobile, and/or desktop supply based on your targeting parameters.
RhythmOne’s many data partners are leaders in helping clients maximize their digital marketing and advertising dollars.
Discover how you can achieve higher ROI and better engagement with RhythmOne.Get In Touch
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