Harness the Power of
Data to Reach Consumers

Efficiently targeting the right consumers in a brand safe environment is critical to campaign success. Our Data Management Platform allows us to create unique segments that leverage first-, second-, and third-party data to reach highly engaged audiences at scale.

First Party Data
Tapping Into New Audiences

Across paid, earned, owned and sharing channels, consumers are constantly providing interest and intent signals. They are also introducing you to potentially valuable prospects that were previously off the radar — others in their lives who have similar motivations and interests. Our easy-to-install analytics tool enable you to see consumer signals that other data-driven marketing companies simply can’t see and aren’t looking for.

Second-Party Data
Tap Into Influencer Audiences

As part of our influencer marketing programs, RhythmOne offers a unique way to drive ROI within our influencer marketing campaigns. By placing our sharing analytics tools on the sites of the influencers with whom we work, we can extend the engaged audiences interacting with influencer content and message them programmatically in real time, accelerating their advancement from awareness to conversion.

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Third-Party Data
premium, supply-side audiences

Our third-party data targeting is unique because it is executed on the supply side. This provides greater accuracy and opportunity for scale in the audience segments we create. With access to hundreds of data providers, we create highly-customized packages of mobile and/or desktop supply based on your targeting parameters, such as:

  • Demographics
  • Lifestyle
  • Purchase Behavior
  • Industry Category
  • Keyword Contextual
  • Exclusive Supply (O&O, header bidder)
Through our Verified Private Marketplaces, we can provide this third party data targeting with:
  • 70% Viewability
  • <1% Invalid Traffic (IVT), including General Invalid Traffic (GIVT) and Sophisticated Invalid Traffic (SIVT)

Want To Learn More?

Discover how you can achieve higher ROI and better engagement with RhythmOne.

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