Data Drives Audience
Development

Efficiently targeting the right consumers in a brand safe environment is critical to campaign success. Our Data Management Platform uses the insights derived from RhythmOne proprietary data — as well as first- and third-party data — to develop segments designed to meet your brand goals, including awareness and consideration to intent and purchase.

Client Relationship Management
First-Party Audience Targeting

Data Management Platform (DMP) companies work directly with brands to connect and onboard disparate marketing data. To enable targeting, these partners anonymize client-owned PII data and create highly customized audience groups for targeting — and RhythmOne can work with your DMP to onboard such first-party Client Relationship Management (CRM) segments to engage consumers with laser focus.

RhythmOne Proprietary
Owned and Collected Data

Across paid, earned, owned and sharing channels, consumers are constantly providing interest and intent signals. They are also introducing you to potentially valuable prospects that were previously off the radar — others in their lives who have similar motivations and interests. Our easy-to-install suite of analytics tools allows brands to capture this exclusive first-party data from these channels.

Sharing Analytics

Captures all sharing activity including dark social.

Smart Links

Drives users to in-app and web destinations from a single link.

Comprehensive Cross-Screen and Behavioral Targeting Solutions

Our third-party data targeting is unique because it is executed on the supply side. This provides greater accuracy and opportunity for scale in the audience segments we create. With access to hundreds of data providers, we create highly-customized packages of advanced TV, mobile, and/or desktop supply based on your targeting parameters.

TARGETING TYPES

BEHAVIORAL AUDIENCE SEGMENTS

Targeting Types

  • Behavioral
  • CRM (Client-owned)
  • Channel
  • Daypart
  • Demographic
  • Device / OS
  • Frequency Cap
  • Geography
  • Retargeting
  • Sequential
  • Custom Audience Channel (Advanced TV)
  • Automatic Content Recognition (ACR)
 

Behavioral Audience Segments

  • In-market Purchasers including Auto, Insurance, and Real Estate
  • Leisure and Business Travelers
  • TV Viewers including Show/Network/Genre audiences
  • Purchasers of Specific Products, Brands, and Services
  • Social Media Habits
  • Custom Segments
 

Data Partners

RhythmOne’s many data partners are leaders in helping clients maximize their digital marketing and advertising dollars.

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