MEASUREMENT SOLUTIONS

Online and Offline Performance Insights across Advanced
TV, Desktop, Mobile, and Tablet

RhythmOne’s measurement portfolio provides brands with campaign insights beyond standard performance metrics. Working closely with our clients to design measurement plans that align with campaign objectives, our support spans well before and after a campaign ends — from ensuring measurement solutions are implemented correctly to driving meaningful outcomes.

BRAND LIFT

AUDIENCE GUARANTEE

INCREMENTAL REACH

 
 
 

IN-STORE FOOT TRAFFIC

SALES LIFT

TV TUNE-IN

BRAND LIFT

Entering a consumer's consideration set is an important indicator that you are moving in the right direction. Measuring favorability and intent highlights whether your media dollars are working. RhythmOne works with the best independent, third parties to help you customize your study and understand our effect on your upper funnel KPIs. Understand and measure:

  • Brand lift
  • Attitudinal shifts
  • Purchase intent
 

AUDIENCE GUARANTEE

Delivering 100% of purchased impressions in-demo is table stakes. Let RhythmOne find and reach your intended age and gender, so you can stop sweating the small stuff. Quantify:

  • In-demo unique viewers
  • Household unique viewers
  • Co-viewing unique viewers
 

INCREMENTAL REACH

You are executing a media mix, not a media silo. You need to measure performance across screens and figure out how much each execution moved the needle. Gain incremental reach percent and unique viewer data on advanced TV and digital audiences when compared to a linear TV plan. Determine:

  • Incremental reach by device
  • Audience demographic profile

SALES LIFT

At the end of the day, the proof is in the numbers. All the market research, mix modeling, and tenacious tactics come down to whether products were sold. RhythmOne has partnered with all major measurement companies to gauge sales across health, consumer packaged goods, retail, travel, automotive, and more. With RhythmOne, you’ll garner true insight into:

  • Sales dollars attributable to advertising
  • Purchase delta between exposed and unexposed households
  • Demographic profile of buyers
  • Incremental sales lift
  • Purchase frequency
  • Impact on competitive market share

TV TUNE-IN

Making the connection from digital ad exposure to TV tune-in should be easy. Entertain our TV tune-in solutions to see how your digital campaign effected your linear television tune-in rate. Review metrics such as:

  • Tune-in lift in viewership of an episode, group of episodes, special program, or sporting event
  • Optimal frequency
  • Performance by device
  • Creative effectiveness
 

IN-STORE FOOT TRAFFIC

Sixty-nine percent of U.S. internet users are making retail purchases at brick-and-mortar locations. When your customers move from online to offline, you should be able to move with them. Follow your customers from ad exposure to in-store visits with RhythmOne’s location measurement and offline attribution partners. Quantify campaign impact on foot traffic through:

  • Demographic profiles
  • Number of store visits
  • Cost per store visit
  • Exposed versus unexposed store visit lift
  • In-store purchases

MEASUREMENT PARTNERS

 

 

 

Want To Learn More?

Discover how you can achieve higher ROI and better engagement with RhythmOne.

Get In Touch

Hello,

Thanks for your interest. Complete the information below and a member of our team will contact you shortly to discuss your needs:

Opt-Out of RhythmOne Insights and Communications

By completing and submitting this form, you acknowledge and agree to our Privacy Policy

Thank you,

Thanks for your interest in RhythmOne. We received the information you filled out on our form. If you submitted feedback, comment(s), or question(s), please expect a response from a company representative within three business days.

Use of ad blockers may result in some of the images on our site being blocked. This site does not serve ads. We recommend you disable ad blockers for an optimal site viewing experience.