RhythmOne’s Private Marketplaces (PMPs) offer unique supply through our owned and controlled inventory, enhanced through our extended supply. Our PMPs are different because our audience and contextual segments are curated for your business objectives on the supply side — enhancing targeting accuracy, providing transparency into inventory availability, and improving scale and precision.
At the core of the RhythmOne Programmatic Platform is RhythmGuard, our proprietary brand safety technology designed to actively combat invalid traffic within our marketplace. Combined with data and measures from leading third-party verification partners, RhythmGuard ensures quality across our PMPs — and coupled with available guarantees1 for viewability and quality, we’re able to offer advertisers the most brand-safe platform in the industry for programmatic advertising.2
Our network sees 3.75+ trillion ad requests each month, which enables us to curate PMPs with audience and/or contextual segments on the supply side at scale.3
Our owned and controlled supply provides first-look access to premium, highly viewable inventory that can be made available directly or as a PMP. Our inventory of controlled supply is growing daily and includes access to more than 10,000 premium properties, including names like Hearst, Warner Brothers, Forbes, Vox Media, Time Inc., and others. We also maintain server-to-server partnerships with Google EB, Amazon A9, and Index Exchange.
Built off RhythmGuard technology, the RhythmOne Programmatic Platform is one of the only solutions in the industry that delivers real consumers, across channels, guaranteed.1 Our Verified PMPs allow advertisers to combine precise targeting with guaranteed quality, driving ROI.
We offer custom Audience-Infused PMPs on a self-serve basis, leveraging first-and third-party data segments for maximum audience reach. Our first-and third-party segments are available on the supply side and offer the potential for greater scale, greater precision in finding high-indexing audiences, and cost savings via supply-side implementation.
Connect with your audience in a personalized way within contextually relevant environments across desktop and mobile devices. We utilize Grapeshot (now known as Oracle Data Cloud) to create contextual segments, layered onto supply-side packages for maximum scale. You can leverage our pre-packaged PMPs (including Shopping, Travel, Sports, Entertainment, and Tech) or create your own with access to hundreds of Grapeshot segments. Keyword exclusion ensures your message only shows up in content you deem to be brand safe.
Engage your customers through curated access to multiscreen video supply from YuMe by RhythmOne, optimized to deliver against video completion rate (VCR) at scale. Benefit from access to video supply at scale across desktop, mobile and CTV screens —and reach real, engaged humans by layering viewability, IVT blockage and VCR within one turnkey PMP.4
Extend TV reach and effectively target audiences at scale within a highly premium and viewable programmatic Connected TV (CTV) PMP from YuMe by RhythmOne.
RhythmOne guarantees delivery based on >70% video completion rate (VCR) on desktop and mobile and >90% on connected TV as measured by RhythmOne reporting. This means that, while we do not anticipate this will occur, should you find that the reporting demonstrates that we have not met the applicable VCR threshold, RhythmOne will provide DOUBLE the difference between the VCR threshold and the RhythmOne measured amount in the form of a partial refund contingent on future programmatic spend (as determined by RhythmOne) so long as such future programmatic spend occurs within 12 months after the measurement discrepancy occurred. Clients have up to 30 days from the last day of each calendar month to provide notice to RhythmOne of any discrepancies occurring during such month.
Viewability and IVT blockage are not applicable to CTV inventory; CTV is considered inherently viewable.
We’ll create a Deal ID that fits your parameters — and we’ll provide consultation and optimizations to ensure we are helping you reach your campaign objectives via your DSP of choice.
Our extensive programmatic experience and world-class consultative service set us apart from the competition, enabling us to design and deliver PMP solutions that drive business outcomes.
Discover how you can achieve higher ROI and better engagement with RhythmOne.Get In Touch
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