ONLINE AND OFFLINE MEASUREMENT FOR SUCCESS

RhythmOne’s measurement portfolio provides brands with campaign insights beyond standard performance metrics, and we cover online and offline performance insights across advanced TV, desktop, mobile, and tablet devices. From ensuring measurement solutions are implemented correctly to driving meaningful outcomes, our team works with you to drive success before, during, and after campaigns.

MEASUREMENT SOLUTIONS THAT
ALIGN WITH CAMPAIGN OBJECTIVES

BRAND LIFT

ADVANCED TV AUDIENCE GUARANTEE

INCREMENTAL REACH

 
 
 

IN-STORE ATTRIBUTION AND MEASUREMENT

SALES LIFT

TV TUNE-IN

BRAND LIFT

Entering a consumer's consideration set is an important indicator that you are moving in the right direction, and measuring favorability and intent highlights whether your media dollars are working. We work with industry-recognized independent third parties to help you customize your study and understand our effect on your upper funnel KPIs. Understand and measure:

  • Brand lift
  • Attitudinal shifts
  • Purchase intent
 

ADVANCED TV AUDIENCE GUARANTEE*

One of the longest standing marks of linear TV success is the ability to reach an intended demo on the television screen. As the line between linear TV and advanced TV blurs, this measurement requirement has come into focus. With our YuMe by RhythmOne offering, we provide brand marketers with ATV demographic measurement to help ensure that 100% of impressions purchased are delivered in-demo as verified against comScore’s cross-platform campaign measurement. comScore’s custom tag-based measurement activates person-level demographic data from comScore’s massive single-source panel to verify campaign-level demographic reach. Benefits include:

  • In-target audience delivery at scale
  • Reach and frequency insights
  • Person-level viewership in households

* Audience Guarantee

 

INCREMENTAL REACH

You are executing a media mix, not a media silo. You need to measure performance across screens and figure out how much each execution moved the needle. Gain incremental reach percent and unique viewer data on advanced TV and digital audiences when compared to a linear TV plan. Determine:

  • Incremental reach by device
  • Audience demographic profile

SALES LIFT

At the end of the day, the proof is in the numbers. All the market research, mix modeling, and tenacious tactics come down to whether products were sold. RhythmOne has partnered with all major measurement companies to gauge sales across health, consumer packaged goods, retail, travel, automotive, and more. With RhythmOne, you’ll garner true insight into:

  • Sales dollars attributable to advertising
  • Purchase delta between exposed and unexposed households
  • Demographic profile of buyers
  • Incremental sales lift
  • Purchase frequency
  • Impact on competitive market share

TV TUNE-IN

Making the connection from digital ad exposure to TV tune-in should be easy. Entertain our TV tune-in solutions to see how your digital campaign effected your linear television tune-in rate. Review metrics such as:

  • Tune-in lift in viewership of an episode, group of episodes, special program, or sporting event
  • Optimal frequency
  • Performance by device
  • Creative effectiveness
 

IN-STORE ATTRIBUTION AND MEASUREMENT

When your customers move from online to offline, you should be able to move with them. Follow your customers from ad exposure — desktop, mobile, and connected TV (CTV) ad exposures including matching with linear TV — to in-store visits with RhythmOne’s location measurement and offline attribution partners. Quantify campaign impact on foot traffic through:

  • Demographic profiles
  • Number of store visits
  • Cost per store visit
  • Exposed versus unexposed store visit lift
  • In-store purchases

MEASUREMENT PARTNERS

RhythmOne’s partners are leaders in helping clients maximize their digital marketing and advertising dollars. Some of our partners include:

 

 

Want To Learn More?

Discover how you can achieve higher ROI and better engagement with RhythmOne.

Get In Touch

Hello,

Thanks for your interest. Complete the information below and a member of our team will contact you shortly to discuss your needs:

Opt-Out of RhythmOne Insights and Communications

By completing and submitting this form, you acknowledge and agree to our Privacy Policy

Thank you,

Thanks for your interest in RhythmOne. We received the information you filled out on our form. If you submitted feedback, comment(s), or question(s), please expect a response from a company representative within three business days.

Hello,

Thanks for your interest in our Evolving Living Room & Advancement of TV Roadshow. Complete the information below and a member of our team will follow up shortly.

By completing and submitting this form, you acknowledge and agree to our Privacy Policy

Thank you,

Thanks for your interest in our Evolving Living Room & Advancement of TV Roadshow. We will follow up with you directly. If you have any questions in the meantime, email our Events Team at events@rhythmone.com.

Hello,

Thanks for your interest in a Curated Floor Tour at CES 2019. Please complete the form below and submit to RSVP.

By completing and submitting this form, you acknowledge and agree to our Privacy Policy

Thank you,

Thanks again for your interest in a Curated Floor Tour at CES 2019. Your RSVP has been received, and a RhythmOne representative will follow up shortly. If you have any questions in the meantime, email our Events Team at events@rhythmone.com.

Hello,

Please RSVP below for March Madness 2019 at Brennan’s in Marina Del Ray.

By completing and submitting this form, you acknowledge and agree to our Privacy Policy

Thank you!

Your RSVP has been received.

Use of ad blockers may result in some of the images on our site being blocked. This site does not serve ads. We recommend you disable ad blockers for an optimal site viewing experience.