RhythmOne’s measurement portfolio provides brands with campaign insights beyond standard performance metrics, and we cover online and offline performance insights across advanced TV, desktop, mobile, and tablet devices. From ensuring measurement solutions are implemented correctly to driving meaningful outcomes, our team works with you to drive success before, during, and after campaigns.
Entering a consumer's consideration set is an important indicator that you are moving in the right direction, and measuring favorability and intent highlights whether your media dollars are working. We work with industry-recognized independent third parties to help you customize your study and understand our effect on your upper funnel KPIs. Understand and measure:
One of the longest standing marks of linear TV success is the ability to reach an intended demo on the television screen. As the line between linear TV and advanced TV blurs, this measurement requirement has come into focus. With our YuMe by RhythmOne offering, we provide brand marketers with ATV demographic measurement to help ensure that 100% of impressions purchased are delivered in-demo as verified against comScore’s cross-platform campaign measurement. comScore’s custom tag-based measurement activates person-level demographic data from comScore’s massive single-source panel to verify campaign-level demographic reach. Benefits include:
You are executing a media mix, not a media silo. You need to measure performance across screens and figure out how much each execution moved the needle. Gain incremental reach percent and unique viewer data on advanced TV and digital audiences when compared to a linear TV plan. Determine:
At the end of the day, the proof is in the numbers. All the market research, mix modeling, and tenacious tactics come down to whether products were sold. RhythmOne has partnered with all major measurement companies to gauge sales across health, consumer packaged goods, retail, travel, automotive, and more. With RhythmOne, you’ll garner true insight into:
Making the connection from digital ad exposure to TV tune-in should be easy. Entertain our TV tune-in solutions to see how your digital campaign effected your linear television tune-in rate. Review metrics such as:
When your customers move from online to offline, you should be able to move with them. Follow your customers from ad exposure — desktop, mobile, and connected TV (CTV) ad exposures including matching with linear TV — to in-store visits with RhythmOne’s location measurement and offline attribution partners. Quantify campaign impact on foot traffic through:
Discover how you can achieve higher ROI and better engagement with RhythmOne.Get In Touch
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