Your audience is everywhere — moving seamlessly through numerous entry and exit points, online and offline, throughout the consumer journey. Our People-Based Marketing Suite forgets about the boundaries that outline each device and focuses on creating personalized experiences.
Let consumers truly experience your brand story through personalized conversations that move seamlessly across desktops, laptops, smartphones, tablets, and connected TVs.
Build screen agnostic audiences based on consumer interactions with your brand
Retarget consumers based on previous brand exposure across all screens
Create personalized messaging by segment or group of segments
Strengthen your brand story, develop meaningful conversations, and control message order regardless of screen
Customize how often you would like to reach your customers
Track customer conversions irrespective of where your ad campaign started
Attribute conversions on any screen, across screens
Pixel Placement: Auto brand places segment pixels on its online and mobile homepages as well as landing pages for each of its vehicle categories: SUVs, trucks, hybrid electric, etc. Custom segments for each of these pixels build over time.
Campaign Launch: Auto brand launches five separate cross-device campaigns with category-specific video creative and CTAs to test drive. A universal frequency cap is set to ensure the video is watched an optimal number of times.
Track Conversions: Auto brand tracks “Find a Dealer” visits attributable to RhythmOne via a conversion pixel.
Measure Impact: Auto brand measures RhythmOne’s impact on driving consumers to dealerships with an in-store attribution study.
Pixel Placement: Fashion retailer places segment pixels on its desktop and mobile pages prior to any campaign launch to create segmented audiences for targeting in future campaigns.
Campaign Launch: Fashion retailer launches two separate cross-device campaigns for sales event and uses two different video creatives for women and kids — and a universal frequency cap is set to ensure viewers aren’t over exposed to creative.
Track Conversions: Fashion retailer places a conversion pixel on its purchase page to track online conversions attributable to RhythmOne. The retailer can now prove the value of RhythmOne’s ads on driving online purchases.
Measure Impact: Fashion retailer leverages in-store attribution and purchase studies to measure RhythmOne’s impact on driving consumers to stores and purchase.
Pixel Placement: Cruise line places segment pixels on its homepage as well as landing pages for each of its destinations: Asia, Alaska, Europe, etc. Custom segments for each of these pixels build over time.
Campaign Launch: Cruise line launches 10 separate cross-device campaigns with destination-specific video creative and CTAs based on the destination each segment expressed interest in — and a universal frequency cap is set to ensure viewers aren’t over exposed to creative.
Track Conversions: Conversion pixels are placed on the brand’s bookings pages to track online sales attributed to RhythmOne, proving the value of RhythmOne ads on driving conversions.
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