At RhythmOne, we are strong advocates for Influencer Marketing. The results of our first half of 2015 (1H 2015) Influencer Marketing Benchmarks Report clearly show this type of advertising works. Offering both top-level and in-depth analyses of the influencer programs we ran during the six-month period of January – June 2015, our benchmarks report shows that marketers who implemented an Influencer Marketing program in 1H 2015 received $9.60 in earned media value (EMV) for every $1.00 of paid media spend.
Findings also revealed insights about social engagement rates, top-performing social media channels for social amplification and benefits for including sweepstakes or giveaways. Additionally, you can learn what seven traits to look for when selecting an Influencer.
Grab your copy of our first half of 2015 (1H 2015) Influencer Marketing Benchmarks Report below. And also check out our Influencer webinar here.