With each passing year, mobile devices proliferate the ad tech space. This upward trend means users are consuming content as they engage with the web via their smartphones and tablets.
In order to capture the attention of the always-connected consumer, marketers must ensure their message reaches the audiences who are tapped into mobile. At RhythmOne, we connect brands with consumers through engaging mobile video, rich media ad units, and premium mobile in-stream video at scale, across devices.
As the most effective platform to reach consumers, mobile provides great opportunities to advertisers and brands. RhythmOne’s first half of 2015 (1H 2015) Mobile Advertising Benchmarks Report offers both top-level and in-depth analyses of the mobile advertising programs we ran during the six-month period of January–June 2015. Featuring key insights into the performance of various mobile ad formats and video ad lengths, our Benchmarks Report delves into KPIs for engagement rates, interaction rates, and video completion rates. Additionally, the report details mobile campaign best practices that may help to maximize consumer engagement and video views.
Download your copy of our first half of 2015 (1H 2015) Mobile Advertising Benchmarks Report here.