The 12th Annual Advertising Week bought four days of jammed packed events to New York City. Featuring nearly 300 hundred events and 95,000 attendees, the weeklong assembly featured some of the industry’s best and brightest lumineraries speaking on panels for the 246 seminars and workshops programmed during the week.
Read on to watch our experts in action at #AWXII.
The Video Frontlines
Moderated by Chris Ariens, TV & Media Editor at AdWeek, this panel covered the rapid proliferation of video and how it is reshaping content, in real time. Short-form video content is exploding and advancements in audience targeting are fueling growth. Click here to watch experts on the video frontlines, including 1R’s James Murphy, discuss the future of video.
Data Congress – Going Vertical: Keys to Video Success
Today the advertising world has unprecedented access to data and measurement tools. Leveraging this data to connect with consumers in powerful new ways is the challenge. This panel united an all-star lineup, including 1R’s Dwight Ringdahl. Click here to watch the interesting discussion about how data and analytics drive performance and the bottom line.