With Super Bowl 50 approaching this Sunday, millions of fans will be rooting for either the Panthers or the Broncos. RhythmOne is ready to cheer on three of its clients as they present their TV Spots during the broadcast. What’s interesting this year is that it’s the first time the Super Bowl livestream ads were bundled with the broadcast buy. That means that whether audiences are watching the game on their TV, streaming the game via CBS’s website, or on Apple TV, Roku, Android, etc – the same ads will appear at the same time.
Here are our clients’ spots!
Follow “Todd” as he literally rocks out going from home to work in his 2016 Prius. This spot launches Toyota’s new “Comedy of Errors” campaign.
Steven Tyler goes head-to-head with a self portrait made of, you guessed it – Skittles. They are also (smartly) running a social media contest on twitter and giving away free Skittles.
As a lead in to the half time show, which Pepsi is the sponsor, singer/songwriter Janelle Monáe is featured as she dances her way through 50 years of Pepsi history, from a rocking diner to a bumping dance club.
Perhaps interesting is what Ad Week reported yesterday. “CBS is still speaking with marketers about 30-second spots and might not finish those talks until hours before kickoff.”