In honor of #FollowFriday, we wanted to go above and beyond Twitter’s 140-character limit and share with our readers a list of 13 voices in the ad tech industry that we follow and think you should too.  The list below represents a good cross-section of thought leaders and influencers who share their insights and discuss trends on a variety of subjects from content marketing to the latest in programmatic advertising and everything inbetween. And if you aren’t following us yet, be sure and add @RhythmOneUS to keep up with all of our thought leadership, news and insights!

In no particular order, here they are:

Tyler Loechner@mp_tyler
Tyler covers the advertising industry for @MediaPost on topics such as Real-time marketing, RTB, programmatic, etc.

Joanna O’Connell@joannaoconnell
Joanna is the CMO @MediaMath who prides herself on being “professionally opinionated” as well as an equestrienne and data nerd.

Stewart Rogers@TheRealSJR
A Journalist/analyst/speaker, Stewart conducts research for @VBInsight and authors #Martech news for @VentureBeat

Debra Aho Williamson@DebraWilliamson
Debra is an eMarketer analyst covering social media marketing and real-time marketing. She’s also a Mom, restaurant geek and Seahawks fan

Ronan Shields@ronan_shields
A gif lover at heart, Ronan writes about how ads follow you around the web for @thedrum

Melissa Parrish@MelissaRParrish
A leading expert on social and digital marketing strategy, Melissa is a VP, Principal Analyst at Forrester. She’s also a theatre-geek, book-lover, new-tech-user, and hyphen-enthusiast.

Jonathon Shaevitz@jshaevitz
Jonathan promotes himself as an AdTech & Digital Media Guy who is keeping track of #programmatic #headerbidding #RTB

Adam McLane@mclaneadam
Adam is a #Programmatic Media and #AdTech Leader with experience on both the demand and supply sides.

John Matthews – @johnrmatthews
John is an independent tech & digital media writer/industry analyst covering #AdTech and #Programmatic Advertising

Lauren Johnson@LaurenJohnson
Lauren is a mobile and digital reporter for @Adweek.

Randall Rothenberg@r2rothenberg 
Randall is the President & CEO, Interactive Advertising Bureau

Laurie Sullivan – @LaurieSullivan
Laurie is a writer and editor for MediaPost, and a self-professed technology geek

Jack Marshall @JackMarshall
A Brit abroad, Jack is a @WSJ reporter covering digital media and advertising. He’s also a proud @Digiday alum.