Recently I wrote about how many of the advances in programmatic buying have lowered the barrier of entry for buyers who were hesitant to try it. I specifically highlighted Private Marketplaces which add a layer of transparency to the process, reduce buying complexity, and provide easy access to hard to identify audiences.
RhythmOne has worked with a number of our preferred DSP partners to make 16 new PMP packages available to buyers through our programmatic platform, RhythmMax. These Always-on Segments are highly targeted to specific audience segments and provide the volume of cross-platform inventory marketers need. These new Always-on Segments include:
Audience/Contextual Packages:
- African American Consumers
- Back to School Shoppers
- Cooking
- Dads
- Health & Wellness
- Hispanic Consumers
- Home Improvement/DIY
- Millennial
- Moms
- News
- Political Season/Likely Voters
- Sports
- Travel Enthusiasts
- Weather
- Women’s Lifestyle
Audience Compliant Packages:
- -LDA (21+YO)
In addition, we can also create a custom PMP for marketers that are designed to meet specific audience/content needs. Please feel free to reach out to directly to me (jgraves@rhythmone.com) to learn more.