Recently I wrote about how many of the advances in programmatic buying have lowered the barrier of entry for buyers who were hesitant to try it.  I specifically highlighted Private Marketplaces which add a layer of transparency to the process, reduce buying complexity, and provide easy access to hard to identify audiences. 

RhythmOne has worked with a number of our preferred DSP partners to make 16 new PMP packages available to buyers through our programmatic platform, RhythmMax. These Always-on Segments are highly targeted to specific audience segments and provide the volume of cross-platform inventory marketers need.  These new Always-on Segments include:

Audience/Contextual Packages:

  • African American Consumers 
  • Back to School Shoppers
  • Cooking
  • Dads
  • Health & Wellness
  • Hispanic Consumers 
  • Home Improvement/DIY 
  • Millennial
  • Moms
  • News
  • Political Season/Likely Voters
  • Sports
  • Travel Enthusiasts
  • Weather
  • Women’s Lifestyle

Audience Compliant Packages:

  • -LDA (21+YO)

In addition, we can also create a custom PMP for marketers that are designed to meet specific audience/content needs.  Please feel free to reach out to directly to me (jgraves@rhythmone.com) to learn more.