Understanding native advertising and content marketing gives you the key to unlock a whole host of marketing opportunities. Along with influencer marketing, native display advertising is set to see significant growth and will surpass traditional display ad spending this year, with double digit growth expected for several years. Through native advertising marketers get their brand in front of the right people and interact with them in areas they are already familiar with. Advertising on this purpose built platform means that they can engage with their target audience easier and the content marketing that they have produced will resonate better with the reader.

To learn more about these areas, we suggest you all join in with #FollowFriday and follow the wide range of content marketing experts below. The pros below will give you keen insights into how to tap into the world of native advertising and content marketing, giving you the ability to connect with and widen your target audience. To keep up with all of the latest industry news, make sure you follow @RhythmOneUS too!

In no particular order, here they are:

Ed Leake@EdLeake
Ed is a top 100 Influencer in digital marketing and was designated as one of the most influential PPC experts in 2016. He also is a real coffee drinker, loves long walks to the bank…and doughnuts.

Ann Handley@MarketingProfs
Ann is the Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Writes – and has “waged a war on mediocrity in content marketing.”

Joe Lazauskas@JoeLazauskas
Joe is the Editor-in-Chief at Contently. He writes about content marketing and media & also “a bunch of other stuff on the side that’ll probably get me fired one day.”

Joe Pulizzi@JoePulizzi
Joe is a respected author and works at Content Marketing Institute and Content Marketing World.

Jena Kovacevic@jenakovacevic
Jena is a digital marketing strategist who was named a 2016 Top 100 Branding & Marketing Expert on Twitter.

Andrea LaSala Snyder@AndreaLSnyder 
Andrea is a passionate digital marketer and the VP, Agency Operations at Prime Visibility.

Josh Bereano  – @BereanoPartners 
Josh is an expert in social business marketing, data driven marketing, cloud infrastructure, mobile advertising & data as well as mobile apps development & app store promotions

Christoph Trappe@CTrappe
Christoph is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and consultant. He is a global keynote speaker, frequent blogger and author.

Doug Kessler @dougkessler
Doug is the Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. He tweets on content marketing, B2B copywriting, social media, tech marketing, and more

Lee Odden@leeodden
Lee is CEO and co-founder of TopRank Marketing. Recognized as a top 10 B2B and Digital Marketer, he is a passionate advocate of integrated marketing and public relations. He’s also a proud dad, world traveler, and foodie.

Michael Brenner@BrennerMichael
Michael is the CEO of Marketing Insider Group. He’s an experienced and accomplished content marketing consultant, speaker, and author.

Barry Feldman@FeldmanCreative
Barry is an accomplished content strategist, creative director and copywriter, focused on effective digital marketing, content