In this week’s influencer marketing blog, we check out a playful Hulu campaign and look at updates from key social media platforms. Here’s a curated rundown of the week’s top influencer marketing news, compiled by RhythmOne’s influencer team.
CAMPAIGNS TO WATCH
Hulu is promoting its live TV service with a humorous Big Family Table campaign, Hulu Sellouts. The ads depict NBA players Joel Embiid, Damian Lillard and Giannis Antetokounmpo shamelessly selling Hulu’s new live sports service, and poking fun at the now ubiquitous nature of paid influencer promotions and endorsements. The initial TV ad spot ran during the NBA’s All-Star Weekend and continues its momentum on social with content from players using hashtags including #hulusellouts, #hulupaidme, #paid and #alot.
Instagram continues to remain a social media powerhouse, with a recent report confirming that despite maintaining less than half of Facebook’s monthly active users (MAUs), Instagram’s top 10 accounts generate six times more interactions than Facebook’s most-engaged accounts. Instagram’s numbers represent how much more effective the platform is at engaging users and keeping them scrolling on their platform.
The rapidly growing video app,TikTok is testing native sponsored videos, which link users directly to an advertiser’s profile page. A user first shared the news via Twitter, describing how a video ad ran on his feed with a “Sponsored”label from retailer Specialized Bikes and a blue tappable “Learn More”button, which linked him to the retailer’s profile. The rollout of native ads benefits popular Gen Z video app TikTok by providing an additional monetization vehicle, while marketers benefit from a new way to reach younger, high school and college audiences.