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In this week’s blog, we take a closer look at social trends and predictions for 2019. From speculation around the hottest new media for influencer marketing, to brands creating Oscars buzz on the red carpet, here’s a curated summary of this week’s top influencer marketing news, compiled by RhythmOne’s influencer team.

2019 PREDICTIONS

This week, Forbes’ Communications Council—a panel consisting of experts in communications and media—discussed social media trends they foresee for 2019, and recommend how to best take advantage of these new technologies and opportunities. Key predictions include the growth of LinkedIn and other B2B-focused marketing, heightened social media ad regulation, and a shift to vertical video as a primary medium for social platforms.  

After the late-2018 exit of Instagram’s original co-founders, Falcon.io’s blog outlined more changes on the horizon for IG moving into 2019 and beyond. Most notably, the piece dives into Zuckerberg’s plan to integrate Facebook on the backend for IG, FB Messenger and WhatsApp, and details what this new integration means for marketers. A couple significant benefits from the update include the potential to seamlessly move customer engagement from one platform to another and increased viewership for campaigns within FB’s new wider ad ecosystem.

INDUSTRY UPDATES

The 91st Academy Awards aired this past Sunday on ABC, and according to Nielsen (via Adweek) the live telecast pulled in 17.679 million interactions across Facebook, Twitter and Instagram. This nearly tripled the next Series and Specials contender for the week of Feb 18-24, Premio Lo Nuestro 2019 on Univision (6.694 million interactions), and it beat the third runner up, America’s Got Talent (1.656 million interactions) by a factor of more than 10x.

Several brands turned heads on the social media red carpet too. This article from Convince & Convert examined how Lego, NASA, Today Show, Whataburger, and Dove leveraged social channels simultaneously with the Oscars telecast and garnered significant engagement with their handles – all while having a ton of fun.

Popular video app, TikTok, just surpassed one billion installs—663 million of which took place in 2018. TikTok is increasingly a crucial avenue for marketers looking to reach high school and college-aged audiences. Due to its growing popularity in this key demographic, the platform will likely become a big part of influencer marketing playbooks for 2019.

Do you have questions about influencer marketing, or are you thinking about incorporating an influencer marketing element into your next campaign? Reach out to our team at InfluencerMarketing@rhythmone.com.  

 

Forward-Looking Statements

This article contains forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the potential and effectiveness of influencer marketing. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include the dynamic and rapidly evolving sector, as well as the highly competitive industry that RhythmOne operates in, which make it difficult to evaluate prospects. These and other risk factors are discussed in RhythmOne’s Annual Report for the period ended March 31, 2018. The forward-looking statements in this press release are based on information available to RhythmOne as of the date hereof, and we assume no obligation to update any forward-looking statements.