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Here’s a look at this week’s influencer marketing news, compiled by RhythmOne’s influencer team. This week, we review key tips and tricks marketers can leverage to enhance their brand’s social presence, and highlight major trends in global influencer marketing. 

TIPS & TRICKS

The social marketing teams for brands often struggle with organic loss of engagement and followers across networks. Social Media Today highlighted the top ways marketers can keep followers engaged - stating that unique content can help, along with analytics to understand your audience and chosen platform’s algorithm. 

Most notably, the article emphasizes how investments in influencer marketing can naturally counteract engagement declines. Many influencers do an effective job in driving higher engagement rates, despite algorithm updates, because of their ability to engage their specific and unique audiences. 

Once you’ve decided on influencers for a marketing campaign, how best can you work together to create engaging and thoughtful content? The Drum offered some suggestions: 1. co-create content; 2. form trusting partnerships; 3. focus on people-first experiences; 4. show you understand your audience; and 5. give people what they want.

INFLUENCER TRENDS

This week, eMarketer released a report detailing key trends within the global influencer marketing industry, providing insights for marketers, including how marketers are likely to increase their average budgets and how some countries, such as China, are relying on influencers as a tactic more than other parts of the world. The report also explained how brands are beginning to turn to micro influencers to sell content as they appear more authentic to smaller followings and why Instagram Stories are so effective, highlighting how posts tend to be more authentic due to their ephemeral quality, and the ability to bring viewers closer to purchasing with outbound links.

eMarketer also reported on a survey produced by Mediakix, stating how fraud continues to be a top concern for marketers, with 63% of marketers and brands “admitted to having personal experience with influencer fraud in past campaigns.” Although fraud is a concern, eMarketer indicated many of the new platforms are now using analytics to help detect influencer and engagement fraud and, “while fake followers remain a challenge for influencer marketers, there is nothing to suggest it will slow the growth of this emerging practice.”

Do you have questions about influencer marketing, or are you thinking about incorporating an influencer marketing element into your next campaign? Reach out to our team at InfluencerMarketing@rhythmone.com.  

Forward-Looking Statements

This article contains forward-looking statements. In some cases, you can identify forward-looking statements by the words “may,” “will,” “expect,” “intend,” “plan,” “objective,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue” and “ongoing,” or the negative of these terms, or other comparable terminology intended to identify statements about the future. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about the potential and effectiveness of influencer marketing. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in the forward-looking statements. Factors that could cause or contribute to such differences include the dynamic and rapidly evolving sector, as well as the highly competitive industry that RhythmOne operates in, which make it difficult to evaluate prospects. These and other risk factors are discussed in RhythmOne’s Annual Report for the period ended March 31, 2018. The forward-looking statements in this press release are based on information available to RhythmOne as of the date hereof, and we assume no obligation to update any forward-looking statements.