Our own Karim Rayes, Chief Product Officer, sat down with Pixalate at DMEXCO 2019 to discuss ad fraud and steps that can be taken to achieve a clean programmatic supply chain.
In the video, Karim discusses how the ad fraud conversation has evolved over the years and weighs in on what publishers can do to ensure a clean supply chain. Key highlights include:
- Supply path optimization. Karim says the industry is approaching ad fraud in new ways, noting that the conversation now revolves around supply path optimization. The conversation includes validating partners and relying on third-party measurement — not just the latter.
- Understand your partnerships. Karim says suppliers are working with fewer buyers compared to years ago. The main reason: Publishers need to be able to control their supply path.
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