Mark Kaefer is Senior Director, Marketing at RhythmOne and has been with the company since 2010. A digital media, B2B, and technology marketing veteran, he has held marketing management and communications positions at Experience Inc., SkillSoft, and TechTarget. Mark holds a B.S. degree in Television/Radio from Ithaca College and an M.S. degree in Mass Communication from Boston University.
Digital advertising has seen a period of incredible transformation in the past couple of years. In what feels like a blink of an eye those of us in ad tech have seen many new innovations and created better, more effective ways for both advertisers and publishers – and demand and supply partners – to foster omnichannel activations among consumers....
Influencer marketing is a hot topic at DMEXCO 2019. Day one of the event is in the books, and there has been a plethora of conference sessions dedicated to how digital marketers can make the most of influencer marketing and branded social media content opportunities. ...
It’s go-time for the Digital Marketing Exhibition and Conference (DMEXCO)! Whether you’re an industry newbie or veteran, navigating the 1,000+ exhibits and booths at DMEXCO can be overwhelming. To make it easier for you to make the most of this two-day extravaganza, we have some top tips for your teams....
It’s a fact that media buying for the back-to-school (BTS) season generally starts three to six months before the season begins. The same holds true for other seasons, such as the holidays. And like the holidays, BTS is now experiencing its own so-called “Christmas Creep” in the eyes of some consumers....
Last month, RhythmOne published its third annual Influencer Marketing Benchmarks Report for all campaigns that ran in 2016. In the report, there were three key takeaways every marketer should consider - click to read what the are!...
Dads of school-aged kids are more likely than moms to plan the purchasing of tech gadgets and related gear for back-to-school. In some cases, the difference is dramatic. What’s more, dads tend to spend more on back-to-school shopping than moms....
Today we released a new 1R Insights report, “The Always-On Consumer,” which also happens to be our 11th annual holiday season consumer study. Findings from our early October 2015 survey of 550+ online adults are detailed throughout the paper, and we cover everything from shopping timing and dollar amount spending intentions to what devices consumers will use to shop in both physical retail locations and through digital channels....
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