Brand Safety

16 Always-on Segments that Make Audience Buying Easy

Recently I wrote about how many of the advances in programmatic buying have lowered the barrier of entry for buyers who were hesitant to try it.  I specifically highlighted Private Marketplaces which add a layer of transparency to the process, reduce buying complexity, and provide easy access to hard to identify audiences.  RhythmOne has worked …

What does Quantcast Measure?

Last week AdAge reported that due to a glitch in Facebook’s iOS app, the total amount of time spent using Facebook’s mobile apps by users in the US was inflated by double-digit percentages (as reported by comScore).  Certainly, with Facebook’s massive presence the impact on marketers’ decisions to commit budget was likely negligible. However, the …