Here at RhythmOne we are fiercely driven to deliver solutions to app developers and web publishers that help them build their business and continue to produce compelling content that attracts a loyal audience. Over the past 12 months we’ve been busy in enhancing our publisher products – and today I am very happy to announce …
Blog
Brand Safety
Dmexco Wrap Up – Bringing the Human Factor back to Digital Marketing
Dmexco has quickly established itself as Europe’s premier adtech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey. If there was an over-arching theme to this year’s conference, it was about an element of digital …
16 Always-on Segments that Make Audience Buying Easy
Recently I wrote about how many of the advances in programmatic buying have lowered the barrier of entry for buyers who were hesitant to try it. I specifically highlighted Private Marketplaces which add a layer of transparency to the process, reduce buying complexity, and provide easy access to hard to identify audiences. RhythmOne has worked …
My Cannes Post-Mortem: AdTech’s Growing Dominance and The Importance of Creativity
With the Cannes Lions Festival now behind us, I’ve had time to reflect on the sheer concentration of dominant supply and demand partners who were represented and how the event has become a fertile forum for business development. I enjoyed my time talking to colleagues in our industry and exploring ways brands can continue to …
How and Why We’ve Built a Programmatic Supercomputer
With increasing broadband speeds and ubiquity of fiber deployment, it takes about one tenth of a second to deliver an ad. But a whole lot happens in that time period. Even small delays in this process can wreak havoc on winning bids and escalate ad costs. These delays can also contort and obscure efforts to …
IAB releases Publisher Ad Blocking Primer and Why You Need to Read It
Have you heard about Ad Blocking? Of course you have. It’s a hot topic for publishers, advertisers, the ad tech industry and consumers. The media storm around the topic has raised awareness amongst publishers (and advertisers) that providing quality and relevant content is one of the best defenses against ad blocking. As a way for publishers to start thinking of solutions …
5 Questions To Help Choose the Right Verification Partner
It’s a simple question. Will my ad be seen by a real person? The answer should be easy. It’s either yes or no. However, the measurement methodologies among verification partners vary which can make for a lot of grey area in between. And that leads to confusion. According to a study conducted by RhythmOne and …
What does Quantcast Measure?
Last week AdAge reported that due to a glitch in Facebook’s iOS app, the total amount of time spent using Facebook’s mobile apps by users in the US was inflated by double-digit percentages (as reported by comScore). Certainly, with Facebook’s massive presence the impact on marketers’ decisions to commit budget was likely negligible. However, the …
Viewability and Verification Through the Programmatic Lens
Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future. It …
Introducing RhythmMax, 1R’s Unified, Brand-Safe Programmatic Platform
This week, we proudly announced the launch of our next-gen programmatic platform – RhythmMax. Delivering on RhythmOne’s promise of cross-screen advertising at scale, RhythmMax provides access to a huge supply of inventory (over 150M uniques/month) across devices and ad types – including display, video in stream and in app, rich media and native advertising. Our …