Brand Safety

212NYC Summer Beach Party and 1R Rock Governor’s Island

New York City’s advertising community boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 advertising and media professionals, including representatives from top agencies, publishers and industry thought leaders.  The cabanas and dance floor were buzzing with conversation on how the ad industry will push forward into …

A New, Programmatic World: Maximizing ROI

Supply-Demand dynamics are changing; we live in a new world. The last 2-3 years have ushered structural changes in how inventory is bought and sold – through programmatic channels, with enhanced audience targeting and clearer metrics to gauge campaign performance. Against this backdrop, more and more inventory is being purchased on behalf of brand advertisers …