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Dec 03, 2018

‘Tis the Season to Measure

As a Preferred Partner of Placed, we are often an early adopter of their new capabilities. Most recently, we integrated their latest solution which connects linear TV ad exposures with desktop, mobile, and CTV ad exposures. This allows us to provide our clients with holistic in-store attribution measurement as well as unique reach measurement of linear TV and digital campaigns....

Dec 13, 2018

Are You Measuring Business Outcomes in Video Campaigns?

Video Completion Rate (VCR) is one of the most widely adopted video performance metrics. High VCR is a primary sign of user engagement and creative effectiveness. More time with your messaging leads to more brand awareness and, one would hope, more sales, sign ups, registrations, etc. Low VCR may be a sign of inadequate targeting or – frankly – a less than engaging creative. ...

May 31, 2018

Uniting the Clans: Introducing Creative Studio 2.0

In an era where programmatic buys have taken over and mathematical algorithms control dominant portions of the buying and selling process, it’s easy to lose sight of the part of our industry that you just can't automate: Creative....

Mar 02, 2018

Bad Design = Bad Results: Learnings from A Creative

The idea that an ad should “look nice” might seem like a glaringly obvious given, but it’s amazing how low the bar is set sometimes. For online ads to thrive and survive (and deliver on an advertiser’s KPI), their visual design must play an active part in contributing to the positive user-experience of the Internet....

Jul 05, 2017

Expanding Solutions For Supply Partners

We've been holding on to some exciting news for publishers that we wanted to now share to whet your appetite....

Jun 22, 2017

Tackling VPAID's Obstacles to Standardization

There's an ongoing industry conversation surrounding VPAID and the many obstacles it still faces in its path to standardization. Read more on RhythmOne's handling and approach to these issues. ...

May 10, 2017

Does Snapchat’s Introduction of Snap Ads Indicate That Vertical Video Has Gone Mainstream?

Chuck Moran, VP of Marketing at RhythmOne opines on how and why this move indicates that vertical video is going full-on mainstream - and why advertisers need to get on board....

Apr 10, 2017

Now Playing: The Trifecta of VPAID Options

The RhythmOne team working on our Advanced Creative Platform (ACP) has introduced support for multiple versions of VPAID to make sure we have all your use cases covered. Read why in this blog...

Apr 03, 2017

Introducing Our Single Unified Publisher Platform - RhythmMax For Publishers

Over the past 12 months we’ve been busy in enhancing our publisher products – and today we announce that these solutions have been consolidated into a unified platform RhythmMax for Publishers (RMP)....

Dec 07, 2016

Wrapping Up 2016 Holiday Media Spend

Holiday shopping season is off to an excellent start with Black Friday and Cyber Monday shattering records. But the holiday shopping season is not over yet and in this blog, Chuck Moran, VP of Marketing, shares some suggestions on how marketers might work their media plans over the coming weeks to engage holiday shoppers even more!...

Dec 05, 2016

The State of the Industry and Native Advertising

In partnership with RhythmOne, Digiday recently released its State of the Industry report, “Moving Beyond Programmatic Display”. In the must-read report, 130 programmatic professionals weighed in on their buying habits and attitudes towards video, rich media and native advertising. Native advertising revealed itself to be an interesting topic......

Nov 18, 2016

The State of the Industry From Digiday's Programmatic Summit

Key takeaways from Digiday's Programmatic Summit include getting more creative, aligning measurement with goals and integrating the adtech and martech stacks to achieve a more complete 360 degree view of the consumer. Click to read more insights from the event and our soon-to-be-released SOTI study......

Nov 17, 2016

Decoding the LUMAscape to Pick a Programmatic Winner

One thing is clear about the current ad tech landscape: there are a lot of players. The LUMAscape does a great job of illustrating this fact. It seems like technology can and should be lending a hand in simplifying this connection. Read more about what Programmatic technology platforms will need to rise to the top...

Nov 01, 2016

iMedia Breakthrough Summit Recap: The Future of Content, Publishing and Media Buying

This year, the iMedia Breakthrough Summit held in Santa Barbara focused on the future of content, publishing and media buying. Click to read the four key themes which resonated most with our CRO, Richard Nunn...

Oct 24, 2016

Can Holiday Marketers Learn From This Year's Presidential Campaign?

Can holiday marketers learn from this year’s presidential campaign? In the Q4 holiday season what is at stake for marketers and their brands, according to The National Retail Federation, is $655.8 billion of consumer spending. That is a lot of dollars up for grabs...

Aug 23, 2016

Getting Creative Programmatically

In this new world of programmatic buying creativity does have a role – and is accommodated. The OpenRTB spec is a broad standard that does not restrict marketers to non-descript creative using a limited number of ad formats. But are Marketers taking advantage?...

Jul 25, 2016

The Road To Rio

We're just under two weeks until the Summer Olympics start in Rio de Janeiro. It's time to celebrate the global event that spotlights hard work, perseverance, and sacrifice....

Jul 07, 2016

16 Always-on Segments that Make Audience Buying Easy

Private Marketplaces (PMPs) add a layer of transparency to the programmatic buying process, reduces buying complexity, and provides easy access to hard to identify audiences. RhythmOne has worked with a number of our preferred DSP partners to make 16 new PMP packages available to buyers through our programmatic platform, RhythmMax...

Jul 05, 2016

My Cannes Post-Mortem: AdTech’s Growing Dominance and The Importance of Creativity

With the Cannes Lions Festival now behind us, I’ve had time to reflect on the sheer concentration of dominant supply and demand partners who were represented and how the event has become a fertile forum for business development...

Jun 28, 2016

Lowering the Barrier of Entry into Programmatic Buying

For marketers that have yet to adopt programmatic buying, a number of factors might be influencing their decision to shy away from it, including: fear of complexity, lack of transparency, and little understanding on how to transition from IO type buying to programmatic buying....

Jun 15, 2016

Have You Seen Our Brand New Creative Gallery?

We just launched our brand new Creative Gallery - Read all about it here...

Mar 16, 2016

3 Mobile Advertising Questions - Answered

Our most recent webinar highlighted results from our Full Year 2015 Mobile Benchmark Report and provided insights and key takeaways to help brands make the most of mobile advertising. Click to read answers to questions that were submitted by attendees....

Feb 09, 2016

The Super Bowl Advertising Battle: Broadcast TV vs. Digital

For decades, Broadcast TV was Goliath. Today, it has pretty stiff competition from “Davids” such as Cable, Netflix, YouTube and the internet in general. The advertising industry has been responding to the paradigm shift in the fight for eyeballs - with digital advertising projected to surpass Broadcast advertising spend this year according to the Wall Street Journal....

Dec 21, 2015

Viewability and Verification Through the Programmatic Lens

Programmatic has become a bit of a buzzword. Some people know what it means in all its permutations, and others don’t, though most everyone understands (data from multiple sources supports this) that programmatic advertising – or automated buying and selling of media – is where most dollars are going now and in the future....

Oct 30, 2015

Find Your Niche: 6 Reasons An Advertiser Should Work With a Long Tail Publisher

When thinking about what site you want to be on as an advertiser, some of the big ones probably come to mind – The New York Times, Yahoo, AOL and so forth. But they aren’t the only game out there and arguably, not always the best. ...

Sep 30, 2015

Introducing RhythmMax, 1R’s Unified, Brand-Safe Programmatic Platform

As our industry continues to consolidate technologies, advertisers and publishers alike, are seeking a single access point to buy and sell digital ads programmatically. Our recently launched next-generation programmatic platform, RhythmMax, enables this by connecting advertisers with verified, brand-safe audiences across devices at scale....

Sep 28, 2015

1R Video and Programmatic Experts on Stage at #AWXII

RhythmOne’s Dwight Ringdahl, SVP Technology, and James Murphy, VP Programmatic, joined other thought leaders and shared their expertise and vision with the audience. Read on to watch our experts in action at #AWXII. ...

Sep 25, 2015

Creative Perspective: The Transition To HTML5

Enter the new standard video creative delivery: HTML5. Similar to other creative developers across the industry, the crew at RhythmOne had our work cut out for us in our migration to HTML5. While the switch – “flashpocalypse” as it was jokingly dubbed – happened more or less overnight, preparation for it was a long road with many hurdles. Our creative services team learned a lot during the transition, and below are some of our learnings and insights....

Sep 22, 2015

Get with the Program: Programmatic Within Cross-Screen Advertising

The globe is going mobile. In the cross-device world, consumers are constantly connected to multiple devices at one time, leaving reams of data in their trail. This opens up an array of opportunities for advertisers and programmatic buying is key....

Sep 17, 2015

1R’s Latest Mobile Advertising Benchmarks Report

For brands that want to reach consumers, mobile is now! Check out our Mobile Benchmarks Report for key insights, resources and best practices for implementing engaging mobile video, rich media ad units, and premium mobile in-stream video at scale, across devices....

Aug 25, 2015

Political Ad Dollars Going Digital in 2016

Over the next year and half, as election season kicks off in the United States, there will be in new and big ad buyer in town – political campaigns on both the local and national level. It is estimated that more than $16 billion will be spent on advertising between now and Election Day, across more than 30,000 local, state and national political contests. Videonomics’ ADAPT Political Advertising Workshop in Washington DC earlier this month, we got the inside scoop on how digital will play a role in this upcoming election....

Aug 21, 2015

Innovative Cross-Screen Advertising: 1R’s 2015 Creative Solutions Showcase

At RhythmOne, we aim to deliver a brand’s marketing message through programs that attract consumer attention and deliver results. Our Creative Solutions Showcase highlights over 20 of our best campaigns that we ran over the 12 months. Covering brands and advertisers across all categories, every program leveraged the power of our creative team and the innovative features of our ad units. Featuring an overview of the brand, the target audience and how each piece of creative worked to achieve the goal of the campaign, our showcase shows how we maximized ROI....

Aug 07, 2015

212NYC Summer Beach Party and 1R Rock Governor's Island

The advertising community of New York City boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 ad business professionals, including representatives from top agencies, publishers, industry-leading thought leaders. RhythmOne was there, too! ...

Jul 15, 2015

Meeting the "new consumer" at Cannes Lions 2015

A few weeks ago, the advertising community, RhythmOne included, descended on the French Riviera for seven days of creativity and innovation at the 62nd Annual Cannes Lions Festival. In recent years, the ‘mobile consumer’ has been a hot topic, but in 2015, the industry noted a fresh concept - the new consumer....

Jul 15, 2015

A New, Programmatic World: Maximizing ROI

Supply-Demand dynamics are changing; we live in a new world. The last 2-3 years have ushered structural changes in how inventory is bought and sold – through programmatic channels, with enhanced audience targeting and clearer metrics to gauge campaign performance....

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