Cross-Screen

1R Video and Programmatic Experts on Stage at #AWXII

The 12th Annual Advertising Week bought four days of jammed packed events to New York City. Featuring nearly 300 hundred events and 95,000 attendees, the weeklong assembly featured some of the industry’s best and brightest lumineraries speaking on panels for the 246 seminars and workshops programmed during the week. RhythmOne’s Dwight Ringdahl, SVP Technology, and James Murphy, …

1R’s Latest Mobile Advertising Benchmarks Report

With each passing year, mobile devices proliferate the ad tech space. This upward trend means users are consuming content as they engage with the web via their smartphones and tablets. In order to capture the attention of the always-connected consumer, marketers must ensure their message reaches the audiences who are tapped into mobile. At RhythmOne, we connect …

Political Ad Dollars Going Digital in 2016

Over the next year and half, as election season kicks off in the United States, there will be in new and big ad buyer in town – political campaigns on both the local and national level. It is estimated that more than $16 billion will be spent on advertising between now and Election Day, across …

212NYC Summer Beach Party and 1R Rock Governor’s Island

New York City’s advertising community boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 advertising and media professionals, including representatives from top agencies, publishers and industry thought leaders.  The cabanas and dance floor were buzzing with conversation on how the ad industry will push forward into …

Meeting the “new consumer” at Cannes Lions 2015

A few weeks ago, the advertising community, RhythmOne included, descended on the French Riviera for seven days of creativity and innovation at the 62nd Annual Cannes Lions Festival. In recent years, the ‘mobile consumer’ has been a hot topic, but in 2015, the industry noted a fresh concept – the new consumer. It’s no longer …

A New, Programmatic World: Maximizing ROI

Supply-Demand dynamics are changing; we live in a new world. The last 2-3 years have ushered structural changes in how inventory is bought and sold – through programmatic channels, with enhanced audience targeting and clearer metrics to gauge campaign performance. Against this backdrop, more and more inventory is being purchased on behalf of brand advertisers …