You know the experience. You discover a new café or restaurant in your neighborhood. The food is amazing, unlike anything you’ve had before. The proprietor, looking to build her business, treats you like royalty. You imagine all of the afternoons or weekend mornings you are going to spend there, sitting at yourtable, the staff delivering your regular order and asking about the health of your grandmother... until…...
As a Preferred Partner of Placed, we are often an early adopter of their new capabilities. Most recently, we integrated their latest solution which connects linear TV ad exposures with desktop, mobile, and CTV ad exposures. This allows us to provide our clients with holistic in-store attribution measurement as well as unique reach measurement of linear TV and digital campaigns....
Advanced TV’s growth is the inflection point for bringing programmatic to TV advertising. Although it may be a few years before the bulk of linear TV ad time can be purchased programmatically, the opportunities to buy programmatically are growing....
Consumers today view video content seamlessly between platforms and devices, over-the-top (OTT) adoption is increasing, and the digital video marketplace continues to grow. In fact, eMarketer’s latest projections indicate digital video will reach nearly 250 million viewers in the US by 2022 – accounting for nearly three out of every four people. Spending is elevated as well, according to eMarketer: by 2022, advertisers are projected to shell out $29.6 billion on video ads in the US – a figure that’s up 65% over 2018’s projection....
Video Completion Rate (VCR) is one of the most widely adopted video performance metrics. High VCR is a primary sign of user engagement and creative effectiveness. More time with your messaging leads to more brand awareness and, one would hope, more sales, sign ups, registrations, etc. Low VCR may be a sign of inadequate targeting or – frankly – a less than engaging creative. ...
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