Once upon a time, sports fans simply couldn’t cut the cord. Whether professional or collegiate, real-time access to a favorite team usually meant a pricey cable bundle. With a bevy of streaming options, today’s sports fans can watch and engage with more content for less money than ever before. More importantly, marketers potentially have a …
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CTV / Advanced TV
Advanced TV is Here. Now What?
Advanced TV is Here. Now What? Industry professionals weigh in on 2019 priorities and the issues that are yet to be solved. Like many of us, you might be so steeped in planning for an Advanced TV future, that you haven’t realized it’s already here. Today. Now. So, how do you cope? At CES in …
Advanced TV: Ready for Prime Time
You know the experience. You discover a new café or restaurant in your neighborhood. The food is amazing, unlike anything you’ve had before. The proprietor, looking to build her business, treats you like royalty. You imagine all of the afternoons or weekend mornings you are going to spend there, sitting at yourtable, the staff delivering your …
Are You Measuring Business Outcomes in Video Campaigns?
Video Completion Rate (VCR) is one of the most widely adopted video performance metrics. High VCR is a primary sign of user engagement and creative effectiveness. More time with your messaging leads to more brand awareness and, one would hope, more sales, sign ups, registrations, etc. Low VCR may be a sign of inadequate targeting …
‘Tis the Season to Measure
Consumer confidence is at its highest level since 2000 – and consumer confidence is often a factor in driving higher consumer spending.1 In fact, the 2018 holiday season is projected to be the first-ever to hit $1 trillion in the US.2 With such strong economic indicators, many marketers will likely increase their ad budgets between …
Advanced TV: A New Inflection Point for Programmatic
Advanced TV – which includes Smart and Connected TV hardware and interactive and over-the-top (OTT) services – is helping to bring the reality of programmatic ever closer to all screens. I believe it will arrive much sooner than most people realize. Let me explain. Up to this point, programmatic TV has not lived up to …
Bridging the Advanced TV and Linear TV Measurement Gap with an Audience Guarantee
Consumers today view video content seamlessly between platforms and devices, over-the-top (OTT) adoption is increasing, and the digital video marketplace continues to grow. In fact, eMarketer’s latest projections indicate digital video will reach nearly 250 million viewers in the US by 2022 – accounting for nearly three out of every four people. Spending is elevated …
Advanced TV is the Rising Tide that Lifts all Boats
The future of television is now. We have entered a new era of TV everywhere. In your living room. In your office. On your laptop. And everywhere you go, your smartphone is with you. In addition to television’s ubiquity, we’re also experiencing the golden age of content — countless hours of shows and clips geared …