CTV / Advanced TV

Advanced TV is Here. Now What?

Advanced TV is Here. Now What?  Industry professionals weigh in on 2019 priorities and the issues that are yet to be solved. Like many of us, you might be so steeped in planning for an Advanced TV future, that you haven’t realized it’s already here. Today. Now. So, how do you cope? At CES in …

Advanced TV: Ready for Prime Time

You know the experience. You discover a new café or restaurant in your neighborhood. The food is amazing, unlike anything you’ve had before. The proprietor, looking to build her business, treats you like royalty. You imagine all of the afternoons or weekend mornings you are going to spend there, sitting at yourtable, the staff delivering your …

‘Tis the Season to Measure

Consumer confidence is at its highest level since 2000 – and consumer confidence is often a factor in driving higher consumer spending.1  In fact, the 2018 holiday season is projected to be the first-ever to hit $1 trillion in the US.2  With such strong economic indicators, many marketers will likely increase their ad budgets between …