A recent report from eMarketer, their 1Q19 Digital Video Trends dispatch, highlighted impressive projected growth in US streaming video subscribers over the next four years, led largely by several new services intending to debut in the next six to twelve months. The new entrants include Disney, Warner Media, NBC Universal, and Apple, among others yet to be …
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Data & Analytics
The Upside (and Downside) of Campaign Performance Benchmarks
One of the most frequent requests we receive on the Analytics team is for campaign performance benchmarks. This request requires making sense of the billions of impressions that we’ve served over a given time period and teeing the results up for future campaigns. The following looks at how benchmarks can enhance a campaign, as well as …