Data & Analytics

The Real Winners in an Increasingly Fragmented Streaming Video Landscape? Ad-Supported On-Demand Platforms

A recent report from eMarketer, their 1Q19 Digital Video Trends dispatch, highlighted impressive projected growth in US streaming video subscribers over the next four years, led largely by several new services intending to debut in the next six to twelve months. The new entrants include Disney, Warner Media, NBC Universal, and Apple, among others yet to be …