Influencer

Getting Summer Schooled

As a parent of both a middle schooler and an elementary-aged kid, and as a husband to a second-grade teacher, the fact that school’s out for summer in three and a half days is a big deal at my house. The countdown started weeks ago. It’s a fact that media buying for the back-to-school (BTS) …

What’s New in Social – June 1 2017

Stories is a big theme for the past couple of weeks with Snapchat and Instagram making some major changes to their Stories feature. Learn more about these changes and some other new social updates below! Snapchat Custom Stories: Overview: Snapchat brings collaboration into their Stories with “Custom Stories”.  Snapchat users can invite friends within the same geofenced area to …

Let Go to Stand Out in CPG Influencer Marketing

Last week, RhythmOne hosted a CPG Influencer Marketing panel webinar with a few friends from Haworth Marketing + Media,  Lindsay, Stone & Briggs (LSB), and Nina Hale. The team discussed several Influencer Marketing issues and topics that agencies and brands need to deal with in the consumer packaged goods space, including: How Influencer Marketing solves …

What’s New in Social – May 12, 2017

Snapchat has launched a new feature that will be HUGE for driving revenue.  Snapchat – Self-Service Ads   Overview: Finally brands and advertisers can launch Snapchat ads themselves without having to go through Snapchat or a 3rd party. This is still not rolled out yet – estimated US / UK roll out is around June. …

What’s New in Social – April 28 2017

Facebook continues to expand upon their VR offering while Instagram reached some major user milestones. See below for some social updates over the past week! Facebook – Video Cover Images:Overview: Facebook has been testing video cover images for brand pages.  Narcos (the Netflix Show) has a live example on their page: https://www.facebook.com/NarcosNetflix/ Influencer Thought Starter: While …

What’s New in Social – April 14 2017

Snapchat is starting to focus more on the bottom line since going public. Over the past couple of weeks, they’ve been rolling out new features – some specific new ad features while others are user features that will likely end up being leveraged for advertisers in the near future.  Additionally, some networks reach some major …

What’s New in Social – March 30 2017

Pinterest has been quietly rolling out a lot of exciting new features, including a partnership with Samsung on visual search and more support for small businesses.   Below is one of the bigger Pinterest updates for brands along with some other new social updates for the week.   Pinterest Launches App Install Ads:Overview: Pinterest has launched a new …

Getting Creative to Get Exceptional ROI

Last month, RhythmOne published its third annual Influencer Marketing Benchmarks Report for all campaigns that ran in 2016. (Grab the report here if you haven’t seen it yet!) Our Influencer Marketing benchmarking series — covered in eMarketer, Ad Age, Entreprenuer, VentureBeat, and more — sets the industry standard for measuring the effectiveness of digital branded …

Social Media March Madness Bracket

March Madness is here which means it’s time for RhythmOne’s Social Media Bracket! While some will base their bracket on seeding or head-to-head match-ups, we use social media sentiment to completely make our bracket picks in partnership with Prime Visibility. In recent years, we’ve been in the top 99% of brackets on ESPN using this …