Mobile & Video

Tackling VPAID’s Obstacles to Standardization

A few months back, I wrote a blog entry about RhythmOne’s approach to VPAID and why we made a business decision to offer multiple variations on our VPAID tags. However, a larger ongoing industry conversation continues to be had surrounding VPAID and the many obstacles it still faces in its path to standardization. I wanted to elaborate on RhythmOne’s handling and approach to these issues.  O Flash, Where Art Thou?  Many …

Now Playing: The Trifecta of VPAID Options

Back in June 2016 the creative services team at RhythmOne threw their hands high in celebration as they officially shipped out their last Flash Rich Media ad to a client (who probably wishes to remain anonymous).  We were on our way to a new creative paradigm, no longer living in a world constrained by a …

Wrapping Up 2016 Holiday Media Spend

Adobe’s Digital Insights team reports that the holiday shopping season is off to an excellent start with Black Friday shattering the record books and exceeding $3b in online sales for the first time, and cyber Monday also setting a record for online sales at $3.45b.  Pair these numbers with hefty in-store sales and it looks …

Ensuring a Smooth Influencer Marketing Campaign

RhythmOne recently hosted an Influencer Marketing Deep Dive webinar. The live event was moderated by Caitlin Quaranto, Senior Director, Influencer Marketing for RhythmOne and featured panelists, Katie Paulsen, Vice President, Influencer Marketing for RhythmOne and Liz Brock, Vice President, Director – Social Media for Socialyse. During the lively discussion two themes persisted. The first was …

Getting Creative Programmatically

The onset of programmatic buying heralded the age of the machine. While humans still need to play a role, nearly all media buying is transacted in some technology-enabled, automated fashion. What programmatic buying truly ushered in was the opportunity to value each ad impression and target audience with granular precision – in real time. Those two factors …