Mobile & Video

The Road To Rio

We’re just under two weeks until the Summer Olympics start in Rio de Janeiro.  Needless to say the run-up to these Olympics has been a bit of a circus – with the event seeming more like the trials of Job from the Old Testament than the fabled athletic event of ancient Greece.  But let us put …

Everybody Jump! Introducing Our New Jumper Ad Unit

According to Google the average viewability of video ads across the web is 54%. Of the 46% that are not viewable, 24% of these ads were scrolled off-screen or abandoned within 2 seconds. A video player must be in view for at least 2 seconds to be considered ‘viewable’ as defined by the Media Rating …

3 Mobile Advertising Questions – Answered

During our most recent webinar highlighting results from our Full Year 2015 Mobile Benchmark Report,  I provided insights and key takeaways to help brands make the most of mobile advertising. At the end of the webinar, I responded to several questions that were asked from the attendees. Here are three of those questions (and answers). Q: What has been …

Virtual Reality Gets Real

We’ve seen it in movies for years. Virtual Reality. Extremely futuristic.  Now it’s apparent that we’re living in the future.  Virtual Reality (and Augmented Reality) is hitting the mainstream thanks to Google, Samsung, Oculus, HTC and others.  It was just announced that Apple has a secret team working on VR. The bet is big – …

Webinar: Mobile Advertising Benchmarks and Insights

Nearly 3-in-4 US Internet users use a smartphone. More than 3-in-5 use a tablet. Mobile ad spending jumped 59.2% in 2015 (vs. last year) to $30.4 billion. Desktops and laptops are lagging behind in everything from online time spent to allocation of digital advertising budgets. So what does all of this mean for marketers? Watch the …

1R’s Latest Mobile Advertising Benchmarks Report

With each passing year, mobile devices proliferate the ad tech space. This upward trend means users are consuming content as they engage with the web via their smartphones and tablets. In order to capture the attention of the always-connected consumer, marketers must ensure their message reaches the audiences who are tapped into mobile. At RhythmOne, we connect …