Mobile & Video

Political Ad Dollars Going Digital in 2016

Over the next year and half, as election season kicks off in the United States, there will be in new and big ad buyer in town – political campaigns on both the local and national level. It is estimated that more than $16 billion will be spent on advertising between now and Election Day, across …

212NYC Summer Beach Party and 1R Rock Governor’s Island

New York City’s advertising community boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 advertising and media professionals, including representatives from top agencies, publishers and industry thought leaders.  The cabanas and dance floor were buzzing with conversation on how the ad industry will push forward into …

Mobile Video Ads: Not All Are Created Equal

Did you watch a mobile video today? Chances are the answer to that question is yes. Four-out-of-five mobile users  watch online videos. Further, according to comScore’s 2014 U.S. Mobile App Report, consumers spend 60% of daily digital media time on their mobile devices. As mobile use continues its steady-growth, this proliferation means a shift in …

Meeting the “new consumer” at Cannes Lions 2015

A few weeks ago, the advertising community, RhythmOne included, descended on the French Riviera for seven days of creativity and innovation at the 62nd Annual Cannes Lions Festival. In recent years, the ‘mobile consumer’ has been a hot topic, but in 2015, the industry noted a fresh concept – the new consumer. It’s no longer …

A Shortened Path to Purchase: Influencer Marketing in One Tap

The influencer marketing and advertising space changes as rapidly as your Twitter feed populates with satirical political quips and cat videos. As consumption becomes heavily rooted across mobile devices, purchase technology and usability is following suit in order to maintain the attention of the always-connected consumer. On social networks, shoppable links, e-commerce connections, and click-to-buy …