If it sounds like we’re tooting our own horn, it’s because we’re both excited and proud of our all new Creative Gallery that was launched earlier this week. The gallery features work we have done for brands such as AMC, Bravo, UPS, Lufthansa, AT&T, Capital One, McDonalds, Payless, Nike, Honda Samsung and more. The creative …
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Product & Tech
Video Canvas Alleviates Vertically Challenged Ads
The “birth” of vertical video began the moment consumers started shooting videos with their cell phones. And at the time – posting them online on social networks forced that content into a horizontal player. That meant huge black bars on the left and right of the video and a smaller view area of the actual …
Battling Fraud: The Growth of Verification and Traffic Filtering
Online ad fraud is an expensive business! Year on year, ad dollars are lost to fraudulent traffic and the urgency of ensuring content is seen by human eyes has been building to a crescendo. More needs to be done to rapidly elevate the discussion of verification and viewability standards that work holistically for every segment …
212NYC Summer Beach Party and 1R Rock Governor’s Island
New York City’s advertising community boarded ferries after work yesterday and flocked to Governors Island for the 7th Annual 212NYC Summer Beach Party. Present were over 2,000 advertising and media professionals, including representatives from top agencies, publishers and industry thought leaders. The cabanas and dance floor were buzzing with conversation on how the ad industry will push forward into …
In-App Advertising Pay-offs & The “Right” Video SDK Solution
Mobile apps capture more users when they are free. eMarketer predicts that only 33% of US mobile user will actually spend money on apps this year. On the other hand, in-app advertising promises to be an opportunity too big to ignore. According to another eMarketer report, in-app advertising now constitutes over 70% of the US …
Introducing RhythmBuzz: Exploring the Future of Digital Advertising
Today, we are proud to announce the launch of our new blog, RhythmBuzz, covering the latest in digital marketing from the industry-leading experts on our team. Living at the convergence of content creators, consumers and brands, RhythmOne is able to offer a unique perspective on the industry’s past, and it’s trajectory. RhythmBuzz will cover a …