Programmatic

What does Quantcast Measure?

Last week AdAge reported that due to a glitch in Facebook’s iOS app, the total amount of time spent using Facebook’s mobile apps by users in the US was inflated by double-digit percentages (as reported by comScore).  Certainly, with Facebook’s massive presence the impact on marketers’ decisions to commit budget was likely negligible. However, the …

What Kind of Programmatic Buyer Are You?

eMarketer reported that by the end of 2015, programmatic had reached a significant milestone. For the first time ever, the portion of U.S. display ad dollars transacted programmatically (59%) outweighed traditional display ad spend. This translated to approximately $15.43 billion in total. And programmatic is just getting started. RhythmOne recently conducted a study in conjunction …

1R Featured in eMarketer’s new Programmatic Advertising Report

Last week eMarketer published one of the industry’s most comprehensive examinations on the state of programmatic advertising. Featuring over 70 detailed pages covering insights and forecasts on mobile, video, TV and native programmatic advertising, the report includes quantitative data and qualitative research on how programmatic is shifting the digital advertising landscape. RhythmOne executives, Dwight Ringdahl, …

A New, Programmatic World: Maximizing ROI

Supply-Demand dynamics are changing; we live in a new world. The last 2-3 years have ushered structural changes in how inventory is bought and sold – through programmatic channels, with enhanced audience targeting and clearer metrics to gauge campaign performance. Against this backdrop, more and more inventory is being purchased on behalf of brand advertisers …