The millennial generation has been stereotyped as being indifferent to many of the motivations and aspirations of previous generations. This broad condemnation of Millennials’ ethos is incredibly shortsighted. For this group, technology has changed the “how” things get done– it hasn’t fundamentally changed the “what” gets done. ...
During our Influencer Marketing Benchmarks and Best Practices webinar held earlier this week, our team covered a myriad of topics and responded to several questions. One question answered, in particular, illustrates how Influencer Marketing can work for any brand willing to think outside the box....
With the arrival of spring, home owners begin to plot-out the projects they want or need to complete around their home. We thought it might be interesting to take a quick study of home owners and find out what they are planning for home related projects in the upcoming months, and what are the information sources they turn for help them planning and completing their home improvement projects....
Savvy marketers know that leveraging the power of influencers can generate significant earned media value. Marketers who identify and work with the “right” influencers are assured that the right topics are covered with target consumers – and this ultimately drives campaign results. Consider the following three attributes to identify influencers for your brand....
RhythmOne is always looking for ways to improve viewability (and also the user experience). One of the ways we do this is by creating new ad units that increase ROI for advertisers, increase revenue for publishers and reduce disruptive behavior for the viewer. We’re currently rolling out several new ad units – one of which we’re featuring in this blog today - the Jumper Ad Unit....
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