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1R Featured in eMarketer’s new Programmatic Advertising Report

Last week eMarketer published one of the industry’s most comprehensive examinations on the state of programmatic advertising. Featuring over 70 detailed pages covering insights and forecasts on mobile, video, TV and native programmatic advertising, the report includes quantitative data and qualitative research on how programmatic is shifting the digital advertising landscape. RhythmOne executives, Dwight Ringdahl, …

1R Video and Programmatic Experts on Stage at #AWXII

The 12th Annual Advertising Week bought four days of jammed packed events to New York City. Featuring nearly 300 hundred events and 95,000 attendees, the weeklong assembly featured some of the industry’s best and brightest lumineraries speaking on panels for the 246 seminars and workshops programmed during the week. RhythmOne’s Dwight Ringdahl, SVP Technology, and James Murphy, …

Creative Perspective: The Transition To HTML5

September 1, 2015 was a big day for the digital advertising world. Chrome and Firefox stopped supporting Adobe’s once-dominant Flash plug-in. It’s no secret that as a delivery vehicle for video creative, Flash wasn’t perfect. Enter the new standard of HTML5. Similar to other creative developers across the industry, the crew at RhythmOne had our …

1R’s Latest Mobile Advertising Benchmarks Report

With each passing year, mobile devices proliferate the ad tech space. This upward trend means users are consuming content as they engage with the web via their smartphones and tablets. In order to capture the attention of the always-connected consumer, marketers must ensure their message reaches the audiences who are tapped into mobile. At RhythmOne, we connect …

Political Ad Dollars Going Digital in 2016

Over the next year and half, as election season kicks off in the United States, there will be in new and big ad buyer in town – political campaigns on both the local and national level. It is estimated that more than $16 billion will be spent on advertising between now and Election Day, across …