Blog

An Insider’s Guide to Navigating DMEXCO

It’s go-time for the Digital Marketing Exhibition and Conference (DMEXCO)! Following our news that RhythmOne is expanding its business in Asia-Pacific (APAC) and Latin American (LATAM), our team will have a large-scale presence at the event this year as we bring our US successes to international markets. DMEXCO will see over 41,000 visitors from around …

This Week in Influencer Marketing

This week, we take a look at new updates for Instagram’s platform, and a few key industry updates that could shift the influencer marketing landscape. Here’s a curated look at top news for influencer marketing, compiled by RhythmOne’s influencer team.  INDUSTRY UPDATES                General Mills is spending up to one-third of its digital marketing budget for some of …

The Real Winners in an Increasingly Fragmented Streaming Video Landscape? Ad-Supported On-Demand Platforms

A recent report from eMarketer, their 1Q19 Digital Video Trends dispatch, highlighted impressive projected growth in US streaming video subscribers over the next four years, led largely by several new services intending to debut in the next six to twelve months. The new entrants include Disney, Warner Media, NBC Universal, and Apple, among others yet to be …

This Week in Influencer Marketing

Here’s a closer look at the top news for influencer marketing, compiled by RhythmOne’s influencer team. This week, we examine what makes great branded content, and what types of content performs well on various social platforms. INDUSTRY UPDATES Social Media Today detailed marketing expert Seth Godin’s presentation at Social Media Week in New York City, emphasizing why …

This Week in Influencer Marketing

This week, we’re taking a look at key platform and industry updates from Snapchat, Facebook, and Instagram. Here’s a curated list of the top influencer marketing news, compiled by RhythmOne’s influencer team. PLATFORM UPDATES Facebook announced updates to Instagram’s platform at F8, their annual developer conference. Most notably, Instagram will release shoppable links on posts for creators …

This Week in Influencer Marketing

Here’s a closer look at the top news for influencer marketing, compiled by RhythmOne’s influencer team. This week, the 11th annual Shorty Awards were announced and Instagram began testing a “Hide Like” feature on its platform. INDUSTRY UPDATES Adweek covered the winners of the 11th annual Shorty Awards, with “A Poppy Worn, A Hero Honored” …

This Week in Influencer Marketing

This week, we’re taking a look at insights into the influencer marketing industry landscape and sharing key updates around advertising features from Pinterest and TikTok. Here’s a curated list of the top influencer marketing news, compiled by RhythmOne’s influencer team. INDUSTRY UPDATES Marketing Dive reported a study from Captify and Publicis Media, detailing industry insights within beauty …

This Week in Influencer Marketing

This week, we share tips for how social can help B2B campaigns, a new update to Facebook’s ad platform and discuss the impact of a few precedent-setting social media settlements. Here’s a summary of the top influencer marketing news, compiled by RhythmOne’s influencer team. INDUSTRY UPDATES Facebook will be removing its ad relevance score and instead, replace …