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This Week In Influencer Marketing

This week, we take a deeper dive into Instagram, looking at key news updates for the platform, as well as how one of its influencers helped an orange become an internet sensation. Here’s a summary of the top influencer marketing news, compiled by RhythmOne’s influencer team.  CAMPAIGNS TO WATCH The rise in fame of Sumo …

This Week in Influencer Marketing

Here’s a curated roundup of the top influencer marketing news, compiled by RhythmOne’s influencer team. This week, we examine how two major corporations leverage influencers to help keep their marketing—and businesses—relevant for younger audiences. CAMPAIGNS TO WATCH Shell tapped The Big Bang Theory’s Kaley Cuoco to create a five-episode YouTube series, “The Great Travel Hack,” which targets younger …

This Week in Influencer Marketing

In this week’s influencer recap, we’re taking a look at how Benefit Cosmetics activated a successful social-good campaign this week and sharing how Instagram continues to streamline its platform shopping experience. Here’s a closer look at this week’s most valuable influencer marketing news, compiled by RhythmOne’s influencer team. CAMPAIGNS TO WATCH Benefit Cosmetics’ “Cheekleaders” activation received more …

RhythmOne’s 2019 Social Media March Madness Bracket

Getting a perfect bracket is almost impossible: the odds of picking all 63 games correctly are 1 in 9.2 quintillion. To put that into perspective, the odds of winning the Powerball are about 32 billiontimes more likely (odds being 1 in 292 million). Yet, despite the highly improbable likelihood of a perfect bracket, people will use all …

This Week in Influencer Marketing

Here’s a look at this week’s influencer marketing news, compiled by RhythmOne’s influencer team. This week, we review key tips and tricks marketers can leverage to enhance their brand’s social presence, and highlight major trends in global influencer marketing.  TIPS & TRICKS The social marketing teams for brands often struggle with organic loss of engagement …

This Week in Influencer Marketing

In this week’s Influencer Recap blog, we take a closer look at Papa John’s efforts to give its brand image a facelift, the latest updates from Facebook and Instagram, and eMarketer’s commentary on the efficacy of influencer marketing.  CAMPAIGNS TO WATCH Papa John’s is working hard to revamp its pizza delivery brand image. Previously, Papa John’s …

Advanced TV is Here. Now What?

Advanced TV is Here. Now What?  Industry professionals weigh in on 2019 priorities and the issues that are yet to be solved. Like many of us, you might be so steeped in planning for an Advanced TV future, that you haven’t realized it’s already here. Today. Now. So, how do you cope? At CES in …

This Week in Influencer Marketing

In this week’s blog, we take a closer look at social trends and predictions for 2019. From speculation around the hottest new media for influencer marketing, to brands creating Oscars buzz on the red carpet, here’s a curated summary of this week’s top influencer marketing news, compiled by RhythmOne’s influencer team. 2019 PREDICTIONS This week, Forbes’ …