Blog

What’s New in Social – July 7 2017

Snapchat releases a few new features as they continue to fight with Instagram over daily active users. Linking in Snaps:Overview: A very big update from Snapchat. Users can now add links to their Snaps and Stories.  Influencer Campaign Thought Starter: This was always one of the biggest frustrations with both Snapchat and Instagram – the inability to link out to …

Expanding Solutions For Supply Partners

If you are following our blog (and we hope you are), you might have noticed that a few months back we introduced our single unified publisher platform – RhythmMax for Publishers (RMP).  In that blog, we explained that RMP is a complete monetization solution, marrying state-of-the-art publisher products with a complete demand stack that includes …

Tackling VPAID’s Obstacles to Standardization

A few months back, I wrote a blog entry about RhythmOne’s approach to VPAID and why we made a business decision to offer multiple variations on our VPAID tags. However, a larger ongoing industry conversation continues to be had surrounding VPAID and the many obstacles it still faces in its path to standardization. I wanted to elaborate on RhythmOne’s handling and approach to these issues.  O Flash, Where Art Thou?  Many …

Getting Summer Schooled

As a parent of both a middle schooler and an elementary-aged kid, and as a husband to a second-grade teacher, the fact that school’s out for summer in three and a half days is a big deal at my house. The countdown started weeks ago. It’s a fact that media buying for the back-to-school (BTS) …

What’s New in Social – June 1 2017

Stories is a big theme for the past couple of weeks with Snapchat and Instagram making some major changes to their Stories feature. Learn more about these changes and some other new social updates below! Snapchat Custom Stories: Overview: Snapchat brings collaboration into their Stories with “Custom Stories”.  Snapchat users can invite friends within the same geofenced area to …

Let Go to Stand Out in CPG Influencer Marketing

Last week, RhythmOne hosted a CPG Influencer Marketing panel webinar with a few friends from Haworth Marketing + Media,  Lindsay, Stone & Briggs (LSB), and Nina Hale. The team discussed several Influencer Marketing issues and topics that agencies and brands need to deal with in the consumer packaged goods space, including: How Influencer Marketing solves …

What’s New in Social – May 12, 2017

Snapchat has launched a new feature that will be HUGE for driving revenue.  Snapchat – Self-Service Ads   Overview: Finally brands and advertisers can launch Snapchat ads themselves without having to go through Snapchat or a 3rd party. This is still not rolled out yet – estimated US / UK roll out is around June. …

What’s New in Social – April 28 2017

Facebook continues to expand upon their VR offering while Instagram reached some major user milestones. See below for some social updates over the past week! Facebook – Video Cover Images:Overview: Facebook has been testing video cover images for brand pages.  Narcos (the Netflix Show) has a live example on their page: https://www.facebook.com/NarcosNetflix/ Influencer Thought Starter: While …