Tag: Influencer

7 Bold Social Media Predictions for 2018

With new features and functionality launching almost daily, social media is always evolving in an effort to remain competitive, increase usage, and grow revenue streams. 2017 was a big year for social analytics, video, and overall growth of major networks like Instagram, WhatsApp, and Snapchat. As we kick off 2018, here are seven of my …

Bringing Dark Social to Light

When it comes to tracking blog content, chances are you’re tapping into multiple metrics to analyze results. Total visits, sources of traffic, social shares, and unique visitors are some of the more common stats marketers use to gauge blog performance, but there is one metric that commonly gets overlooked: dark social shares. Dark social refers …

What’s New in Social – October 4 2017

Facebook, Instagram, Twitter, and Snapchat all launched some major updates over the past couple of weeks including entirely new products (both for advertisers and users).  Check out some of the bigger recent social updates below. Facebook – BonfireOverview: Facebook is testing (currently just in Denmark) a video chat app, Bonfire, that would be separate from the Facebook …

What’s New in Social – September 6 2017

A lot of social updates over the past couple of weeks have been focused on video between LinkedIn adding native video to the network, Reddit’s auto-play video ads, and Instagram’s two-person live streams. Read on to see how these updates, among others, can be integrated into your next Influencer campaign.   Also, there’s a social media week …

Amplifying Distribution Of Branded Influencer Content

According to eMarketer’s 2017 Influencer Marketing Roundup, “Marketers continue to spend big— investing anywhere from $5,000 to $100,000 on a single influencer marketing campaign. One way they are stretching their ad dollars is by repurposing influencer content long after a campaign has run its course.” More specifically, 74% of US Marketers repurpose content on their …

What’s New in Social – August 1 2017

Instagram and Snapchat continue to offer more features as they fight over users while LinkedIn gives advertisers more targeting options. Check out some of what’s new in social over the past couple of weeks and how it can be used for your next Influencer campaign. Instagram – Linking in StoriesOverview: Instagram Business Profiles with 10,000 or …

What’s New in Social – July 7 2017

Snapchat releases a few new features as they continue to fight with Instagram over daily active users. Linking in Snaps:Overview: A very big update from Snapchat. Users can now add links to their Snaps and Stories.  Influencer Campaign Thought Starter: This was always one of the biggest frustrations with both Snapchat and Instagram – the inability to link out to …

Getting Summer Schooled

As a parent of both a middle schooler and an elementary-aged kid, and as a husband to a second-grade teacher, the fact that school’s out for summer in three and a half days is a big deal at my house. The countdown started weeks ago. It’s a fact that media buying for the back-to-school (BTS) …

What’s New in Social – June 1 2017

Stories is a big theme for the past couple of weeks with Snapchat and Instagram making some major changes to their Stories feature. Learn more about these changes and some other new social updates below! Snapchat Custom Stories: Overview: Snapchat brings collaboration into their Stories with “Custom Stories”.  Snapchat users can invite friends within the same geofenced area to …