RadiumOne UK Brand Safety Policy
RadiumOne (UK) Limited (a wholly owned subsidiary of RhythmOne plc) (“RadiumOne”) purchases Online Ad inventory on behalf of Advertisers. This inventory is bought via direct integrations with Ad Exchanges and Supply Side platforms using our proprietary DSP (Demand Side Platform) technology. These direct integrations allow for greater control with the Exchange partners.
As Board members of the Internet Advertising Bureau (IAB-UK & IAB-Europe), continued signatory to the Digital Trading Standards Group’s (DTSG) Good Practice Principles (http://www.jicwebs.org/agreed-principles/digital-trading-standards-group-good-practice-principles/151-dtsgsignatories) and an audited subscriber to the OBA’s principles for the European Interactive Digital Advertising Alliance (EDAA), RadiumOne is committed to maintaining brand integrity, data compliance and consumer experience. Our credibility in this is key to maintaining long term relationships with our partners.
RadiumOne will apply reasonable endeavours to minimise the risk of ad misplacement using the following processes.
Appropriate and Inappropriate Schedules
RadiumOne deems sites and content to be inappropriate based on (but not limited to) the following default exclusion* criteria:
In order to adhere to the brand safety principles for DTSG, RadiumOne utilises one or more ABC audited Content Verification and Fraud detection companies plus manual lookups and audits. The same process for the creation of domain lists** is repeated with each separate technology provider. The choice of technology is therefore not restricted, and allows for flexibility.
Ad Verification Process
Content Verification tools are used initially to procure domain lists from all delivery activity. These domain categorisations are then used to populate the Domain lists**.
We use IAS pre bid for the filtering of impressions based on historical URL Traffic Scope scoring. This is based on simple settings of Low, Medium and High each being retrospective in selection.
Configuration and Use of Tools
Take Down Policy
In the event of an advertisement appearing in an environment that the client deems inappropriate or unsuitable, will work with the client to take the appropriate steps to remove this ad from the website as soon as possible. The environment or site domain will be added to our blacklist where appropriate, and will automatically be excluded for any and all future campaigns for that client.
The contractual consequences of not taking down an ad in accordance with our Takedown Policy are evaluated on a case by case basis in agreement with the buyer. Contractual elements to this policy are specific to the terms agreed.
Any incident of ad misplacement can be directly addressed with your RadiumOne contact during office hours, or utilising the main RadiumOne UK number +44 207 420 4270. If the incident is outside of normal UK office hours, then please email firstname.lastname@example.org.
Thanks for your interest. Complete the information below and a member of our team will contact you shortly to discuss your needs:
Thanks for your interest in RhythmOne. We received the information you filled out on our form. If you submitted feedback, comment(s), or question(s), please expect a response from a company representative within three business days.
Thanks for your interest in our Evolving Living Room & Advancement of TV Roadshow. Complete the information below and a member of our team will follow up shortly.
Thanks for your interest in our Evolving Living Room & Advancement of TV Roadshow. We will follow up with you directly. If you have any questions in the meantime, email our Events Team at email@example.com.
Thanks for your interest in a Curated Floor Tour at CES 2019. Please complete the form below and submit to RSVP.
Thanks again for your interest in a Curated Floor Tour at CES 2019. Your RSVP has been received, and a RhythmOne representative will follow up shortly. If you have any questions in the meantime, email our Events Team at firstname.lastname@example.org.
Use of ad blockers may result in some of the images on our site being blocked. This site does not serve ads. We recommend you disable ad blockers for an optimal site viewing experience.