Careers at RhythmOne

We're looking for smart, creative and passionate individuals looking to join a dynamic team helping to shape the future of desktop and mobile advertising. Your opinions will be heard and your individual input encouraged, as we feel that every employee is integral to our success and has much more to offer than fits in a job description.

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Digital Campaign Analyst

Waterloo, Ontario, Canada

 

Digital Campaign Analyst

 

Title: Digital Campaign Analyst

 

SUMMARY

 

We are looking for talented, driven individuals that possess a combination of technical aptitude and creativity to join our Paid Marketing Team as an experienced Digital Campaign Analyst. This is a performance focused role that concentrates on results and KPI’s.

 

A Little about the team - Perk.com Canada’s Paid Marketing team is a unique team that is responsible for ensuring the relevance, visibility, and effectiveness of our web properties digital promotion. The team is a highly results driven, goal-oriented unit, driving performance optimization through adaptability and innovation. 

 

YOUR ROLE

 

  • Create keyword, interest, and contextually targeted pay-per-click advertising campaigns.
  • Daily measuring of paid traffic against profit performance, traffic quality, and other relevant KPI’s.
  • Maintain baseline KPI’s in revenue, cost, and gross profit
  • Monitoring, troubleshooting, and optimizing campaign budgets, delivery and pacing.
  • Ad creation, placement, and audience targeting.
  • Deep numerical analysis of traffic performance across device, market segment, creative.
  • CPC, CPM, CTR, traffic quality, and quality score optimization.
  • Develop and recommend appropriate campaign strategies.
  • Initiate and carry out testing on traffic acquisition methods/models, landing pages, and new traffic sources.

 

MUST HAVES

 

  • Minimum 2+ years digital marketing experience in ad operations or digital advertising at a digital publisher, ecommerce site, ad agency, ad tech company, or similar.
  • Experience building and managing paid traffic campaigns with $500/day+ budgets
  • Extensive knowledge and experience with ad traffic networks, which may include: AdWords, Facebook Advertising, Yahoo! Gemini, Taboola, Outbrain.
  • A strong mathematical mind.
  • Experience managing revenue, spend, and profit KPI’s
  • Ability to work independently, time manage self, and push self to own deadlines, including during weekends and outside of typical business hours- whatever it takes to be a top performer.
  • Must be extremely proficient in MS Excel
  • A very competitive attitude – you maintain a growth mindset with high expectations of yourself
  • Proactive communication – You know that communication is key, you over-communicate with a focus on facts.
  • You embrace change as opportunity.
  • You strive to remain current with relevant trends and best practices in a performance marketing environment.
  • Capacity to manage a portfolio with a focus on results, you know that timely and efficient monitoring and adjustments of traffic is integral to top performance.

 

NICE TO HAVES

 

  • Experience in Display Media buying, Email Marketing, Search Engine Optimization, Lead Generation, or eCommerce.
  • Experience buying traffic in a publisher-based revenue model
  • Hands-on experience with pivot tables.
  • Experience with effective landing page creation and optimization.
  • You’ve run a blog or website and spent your own money promoting it.

 

Apply

 

Please include a cover letter and resume, indicating the position title, Digital Campaign Analyst. All applications will be kept confidential.

 

ABOUT PERK CANADA

Perk.com Canada Inc. is a digital media publishing company located in Waterloo, ON that owns and operates advertising-supported editorial websites in various categories, including health, automotive, travel, and esports. We develop large, targeted audiences across a range of channels, and deliver them relevant, authentic, engaging content created by experts in the space.

Perk.com Canada

150 Caroline St. S

Suite #406

Waterloo, ON N2L 0A5

www.perkcanada.com

 

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