HTML5 Rich Media ad that is anchored to the bottom of the website, which starts in a collapsed state (640x100), and either automatically or with user-initiation expands up the page (640x960). The Fixed Footer has a persistent presence and stays in-view as users scroll up and down the page.
Expansion Rate (i.e. expansion via user-initiation), Total Interactions, Interaction Rate, VAST Video Metrics, Social Sharing, Clicks, Impressions
Influencer Content, Content Distribution
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