Maintaining quality in programmatic advertising within mobile apps is notoriously challenging. To bring clarity to this complex topic, Pixalate in June 2018 hosted panel of experts to share best practices for reducing IVT in mobile apps. These experts, including our own Vish Tella (Product Manager, RhythmOne), answered the most frequently asked questions about ad quality and shared unique ways to try to overcome mobile app IVT challenges.
Watch the replay to learn:
• Efficient ways to vet mobile apps
• Tips for reducing IVT within mobile apps
• How new standards like OMSDK are changing mobile app advertising
• What companies are doing at the organizational level to address IVT
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