It seems that the rise of programmatic buying has seen a corresponding rise in concern over viewability and verification. To explore this issue – and take a deeper dive into programmatic overall – RhythmOne teamed up with Ad Age to conduct a survey of over 450 media practitioners on the supply and demand sides. We sought to understand their perceptions of programmatic, the role and importance of viewability and verification and get a handle on what issues are top-of-mind, and where we think these issues will evolve in the future.
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