SAN FRANCISCO, CA—(Marketwired - May 19, 2016) - RhythmOne (“1R” or “the Company”), a technology-enabled media company that connects audiences with brands through premium content across devices today announces the launch RhythmInfluence (www.rhythminfluence.com), a branded offering under the RhythmOne umbrella. This move formalizes the Company’s Influencer Marketing offering, which has grown since 2012 into a successful practice, delivering programs to national brands across industry categories. Today’s launch includes a new website, RhythmInfluence.com, which provides a destination for advertisers to learn more about the company’s solutions, process and success stories, and enables them to connect directly with RhythmOne’s Influencer Marketing experts.
The Rise of Influencer Marketing
With ad blindness and the increased prevalence of ad blockers, Influencer Marketing, which delivers custom content through an influencer’s own web properties and social networks, has evolved into a powerful solution for brand marketers to authentically connect with consumers. Through Influencer Marketing, brands leverage the impact influencers have on their communities of passionate followers to attract, engage and maintain the loyalty of valuable consumers.
A Leading Provider
RhythmOne has cultivated relationships with many of the world’s largest brands through its Influencer Marketing programs. In addition to being an Influencer Marketing solution for advertisers, RhythmInfluence gives influencers a trusted environment to work with these leading national advertisers and produce high quality branded content, helping them monetize their social clout. The new RhythmInfluence website will prominently feature many of the over 45,000 influencers RhythmOne partners with—including high-visibility celebrities, thought-leaders, tastemakers or otherwise pace-setting niche content providers. RhythmInfluence.com will also feature ongoing thought-leadership—including RhythmOne’s much-referenced Influencer Marketing Benchmarks series.
“We’re excited about the launch of RhythmInfluence—it enables us to shine a spotlight on what we’re doing in this fast-evolving space,” said Katie Paulsen, VP Influencer Marketing, RhythmOne. “RhythmInfluence grew out of the need for brands to cut through the noise and authentically connect with their consumers. No two programs look alike—leveraging different influencers, platforms and tactics—but all the programs we build connect a brand with their target consumer in a way that truly delivers results. With the new site and branded offering, that message can reach a larger audience.”
A Complete Solution For Brands
The RhythmInfluence team is comprised of Influencer Marketing experts with a track-record of creating impactful solutions that leverage the right influencers and the right social platforms to ensure a brand’s story is brought to life with engaging, custom content and beautiful imagery. With RhythmInfluence, RhythmOne extends its ability to effectively provide solutions to brands looking to engage with consumers across connected platforms and maximize the ROI on their media spend.
“Like everything we bring to market, RhythmInfluence delivers on our promise of enriching consumer experiences online—and doing so across channels, through premium content, at scale,” said Dan Slivjanovski, Chief Marketing Officer at RhythmOne. “We’re really pleased with the growth of our influencer network and programs and with the level of learning, adoption and return being enjoyed by our partner brands who invest in this area.”
RhythmOne is a media technology company that connects audiences with brands through premium content across devices, at scale. We work with advertisers, publishers and content providers to offer fully integrated, cross-screen advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats. RhythmOne offers advertisers a significant supply footprint through both owned and operated web properties and a network of quality partners. RhythmGuard, our proprietary filtering technology that screens and qualifies inventory pre-campaign, eliminates suspicious or fraudulent traffic before it reaches the advertiser. The sum of these capabilities ensures advertisers maximize their ROI, with transparent measurement around campaign effectiveness and attribution. RhythmOne’s long-term vision is to provide the industry’s most accountable marketplace for online advertising.
The Company is headquartered in San Francisco, California with offices worldwide. For more information please visit www.rhythmone.com.