The busy summer travel season is upon us.
According to AAA, 38 million Americans are projected to travel Memorial weekend alone. This is the highest number in a decade due to record low gas prices and airfare. In fact, a majority (55%) of Americans are more likely to take a road trip this year because of cheap gas. About 9-in-10 people are traveling by car, and nearly 7% will book a flight. Additionally, average airfares for the top 40 domestic flight routes will be 26% cheaper this Memorial Day, with an average roundtrip ticket costing $165, according to AAA’s Leisure Travel Index.
Travel ad dollars are following suit, according to a new report from eMarketer (login required). A few highlights:
- The US travel industry will spend $5.69 billion on digital advertising in 2016, a 15.4% increase over 2015.
- More than 3-in-4 (77%) digital display ads purchased by travel advertisers in 2016 will be purchased via programmatic methods
- Mobile will comprise 63% of total digital travel ad spending.
Reach and Engage Audiences of Travelers
RhythmOne reaches 85.8% of online adults who say they frequently advise others on travel decisions and are also the first among friends to own/buy/use the latest travel-related products and services.*
Whether through our programmatic or direct solutions, we have a host of creative executions that are perfect for travel advertisers (like our Adhesion mobile rich media unit for Lufthansa, featured in the graphic above) – and on our new RhythmInfluence site, we showcase how RhythmOne influencers generated more than 250 pieces of branded content for Choice Hotels and drove consumer awareness with much success. Check it out.
Better yet, give us a shout to learn more about RhythmOne’s solutions for travel advertisers.
Have a great summer!
*comScore Plan Metrix, April 2016