In honor of #FollowFriday, we wanted to go above and beyond Twitter’s 140-character limit and share with our readers a list of 13 voices in the ad tech industry that we follow and think you should too. The list below represents a good cross-section of thought leaders and influencers who share their insights and discuss trends on a variety of subjects from content marketing to the latest in programmatic advertising and everything inbetween. And if you aren’t following us yet, be sure and add @RhythmOneUS to keep up with all of our thought leadership, news and insights!
In no particular order, here they are:
Joanna O’Connell - @joannaoconnell
Joanna is the CMO @MediaMath who prides herself on being “professionally opinionated” as well as an equestrienne and data nerd.
Debra Aho Williamson - @DebraWilliamson
Debra is an eMarketer analyst covering social media marketing and real-time marketing. She’s also a Mom, restaurant geek and Seahawks fan
Melissa Parrish - @MelissaRParrish
A leading expert on social and digital marketing strategy, Melissa is a VP, Principal Analyst at Forrester. She’s also a theatre-geek, book-lover, new-tech-user, and hyphen-enthusiast.
Adam McLane - @mclaneadam
Adam is a #Programmatic Media and #AdTech Leader with experience on both the demand and supply sides.
John Matthews - @johnrmatthews
John is an independent tech & digital media writer/industry analyst covering #AdTech and #Programmatic Advertising
Randall Rothenberg - @r2rothenberg
Randall is the President & CEO, Interactive Advertising Bureau
Laurie Sullivan - @LaurieSullivan
Laurie is a writer and editor for MediaPost, and a self-professed technology geek