In a previous blog entry, “Getting Creative with Influencer Marketing Campaigns,” we showcased a few brands that thought “out of the box” and leveraged the power of Influencers.
SoCal Honda Dealers ran a campaign for Father’s Day which illustrates how Influencer Marketing can help drive brand awareness through an activity unrelated to the product itself. This past weekend, The SoCal Honda Dealers hosted complimentary Helpful Honda Pop-Up Shaves for Dads – surprising them at the gym or as they celebrated during their Father’s Day barbecues at local parks, with unexpected spa treatments!
Here are a few of the creative posts from our influencers:
— JOSLYN DAVIS (@JoslynDavis) June 18, 2016
Had so much fun today with the helpful guys in blue who are at it again! They are giving dads free shaves this weekend. Join in the fun at Liberty Park in Cerritos today from 3-7PM Tomorrow - Father’s Day, find them at Griffith Park in Los Angeles from 9-1PM & at Almansor Park in Alhambra from 3-7PM #ad #randomactsofhelpfulness @SoCalHondaDealers @HelpfulHonda Shaves are first come first serve!
Happy Father’s Day dad! You were the first one to put a camera in my hand. You taught me that I could fix anything and do anything! You came to all of my track meets and you gave me my first shave. When I heard that @SoCalHondaDealers was giving out free shaves this weekend in Orange County and Los Angeles, I thought of you. Follow @HelpfulHonda on Twitter to learn where they will be. Shaves are first come, first serve #Ad