Leading Data Driven Marketing Platform Fortifies and Extends
RhythmOne’s Core Programmatic Platform
London, England and San Francisco, CA – 27 June 2017 – RhythmOne plc (LSE AIM: RTHM, “Company” or “1R”), a digital advertising technology company that connects audiences with brands through content across devices, today announces that it has acquired certain assets of RadiumOne, Inc. (“the Acquisition”), a leading data driven marketing platform. The transaction was signed and closed on 26 June 2017.
Through RadiumOne, 1R gains access to unique consumer insights, audience segmentation and targeting technology, and premium demand relationships – a combination that creates value for demand and supply partners alike. Once the Acquisition has been integrated, 1R will be one of a handful of global players with a complete end-to-end technology stack within the digital advertising ecosystem.
A Powerful Combination
The Acquisition fortifies and extends RhythmOne’s unified programmatic platform, which will now incorporate a massive footprint of curated, high quality audiences from publishers across devices and formats on the supply side, integrated with a sophisticated media buying capability that enables advertisers to maximize campaign effectiveness through proprietary intent-based targeting technology on the demand side.
“One of the biggest challenges facing advertisers today is how to leverage the rich data they get from customers throughout the buying cycle,” said Richard Nunn, CRO of RhythmOne. “RadiumOne’s powerful data-driven marketing platform combined with RhythmOne’s massive, high-quality supply footprint will truly enable brands to develop and activate segmentation and targeting strategies based on unique consumer insights. We are also thrilled to welcome the RadiumOne team whose experience and relationships will be critical for achieving success.”
The combination of RadiumOne’s unique data management technology and RhythmOne’s scale of quality supply will enable demand-side platforms, brands and agencies to access performance- and engagement-based audience segments and private marketplaces within RhythmOne’s programmatic platform, to drive maximum return on advertising spend (ROAS). Additionally, this represents an opportunity to improve yield for quality publisher partners within the Company’s ecosystem through value-added audience targeting. RhythmOne also expects the Acquisition to provide meaningful opportunities to extend beyond brand goals to support advertisers running campaigns with specific engagement or performance goals.
Dave Zinman, COO of RadiumOne, said, “This union will allow two advertising technology leaders to create something truly differentiated in the market. The future of advertising is not about measuring impressions, but about driving real engagement. Together, RadiumOne and RhythmOne will provide insights, prediction, campaign targeting, execution and measurement that is relevant to the consumer, delivers outstanding ROAS and, crucially, results in real business outcomes for advertisers.”
Finally, the Acquisition brings a close-knit and tenured executive team with significant experience within the marketing technology sector, and deep relationships with agencies and brands both in the US and internationally. With the addition of RadiumOne’s staff of 200 professionals, RhythmOne’s team will grow to 525 employees globally, instantaneously scaling the Company’s programmatic operations and geographically expanding its North American footprint, providing a significant presence in Europe and Asia Pacific.
About RadiumOne’s Technology and Business
RadiumOne is an award winning, data driven marketing platform that analyzes consumer signals in real time to determine consumer intent from a broad range of digital touch points, which includes a brand’s paid (advertising), earned (influencers), shared (social) and owned (websites and apps) media channels. This framework allows brands to use predictive algorithms to determine where consumers are in the buying cycle, and exclusively target those consumers with the highest propensity to engage with the brand, across connected devices.
The RadiumOne platform enables advertisers to build highly effective, data-driven campaign strategies that are measurable against specific business outcomes. RadiumOne’s technology platform also includes leading analytics and reporting tools that advertisers use for campaign optimization and reporting, and that publishers use to maximize monetization and understand their audiences. The company maintains relationships with leading global Fortune 1000 brands and agencies, including Microsoft, Esurance, Lexus, American Express, Universal, and Clorox.
RadiumOne was the winner of the 2016 Spark award for “Best Digital Media Solution,” and winner of four specific awards at the Institute of Practitioners in Advertising’s (“IPA”) Media Owner Awards in 2016, including “Best Media Owner.” Most recently, the company was winner of three specific 2017 Connies Mediatel Awards, including “Grand Prix Winner.” RadiumOne is based in San Francisco, CA with operations across North America, Europe and Asia Pacific.
RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices. Founded in 2004 in the UK, the Company pioneered Internet video search and works with digital advertisers, publishers and content providers to offer fully integrated, cross-screen solutions that span desktop and mobile video, rich media, display, social and native advertising, and content formats. Through its fully integrated programmatic platform, RhythmMax, the Company offers digital advertising inventory across owned, controlled and extended supply sources. The RhythmMax platform includes unique brand safety technology, RhythmGuard, which combines leading third-party verification and proprietary filtering technologies to ensure inventory quality in brand safe environments. RhythmOne’s goal is to maximize the return on advertising spend and provide the most efficient and effective marketplace for digital advertising. The Company is headquartered in San Francisco, United States with offices in the US, UK and Canada. For more information, please visit www.rhythmone.com.
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