Brings Additional Demand Opportunity to DoubleClick For Publishers (DFP) Clients
London, England and San Francisco, CA – 25 July 2017 – RhythmOne plc (LSE AIM: RTHM, “Company” or “1R”), an advertising technology company that connects audiences with brands through content across devices, today announces that it is among the first to participate in Google’s open beta DoubleClick Exchange Bidding (EB) program. Through the integration, RhythmOne will provide additional demand from its premium partners to hundreds of DoubleClick For Publishers (DFP) clients.
Pursuing integration with DoubleClick EB reflects RhythmOne’s commitment to actively promote and participate in a competitive digital ecosystem that provides maximum monetization opportunities to web publishers and app developers. The integration allows publishers using DFP to permit RhythmOne to submit real-time bids for their supply using industry-standard RTB calls. The bids submitted by RhythmOne will be considered alongside those from the DoubleClick AdX, the publisher’s reserved campaigns, and other EB partners to pick the highest-priced bid.
“RhythmOne’s focus is to maximize demand for publishers’ inventory,” said Karim Rayes, Vice President, Publisher Development at RhythmOne, “Our integration with DoubleClick EB is another component of this commitment and allows us to provide publishers access via open-auction to our high-quality demand - giving them another monetization source to increase their yield and price on inventory.”
“We’re happy to welcome RhythmOne into Exchange Bidding,” said Sam Cox, Group Product Manager, DoubleClick. “Exchange Bidding allows publishers to maximize demand for all of their inventory by bringing together real-time pricing from all of their demand sources into a unified auction in the ad server.” Through the integration with Google’s DoubleClick EB, DFP clients will get access to demand from RhythmOne’s premium partners that are part of its demand network.
Publishers can now enable access to RhythmOne demand through the DFP platform.
RhythmOne is a technology-enabled digital media company that connects online audiences with brands through premium content across devices. Founded in 2004 in the UK, the Company pioneered Internet video search and works with digital advertisers, publishers and content providers to offer fully integrated, cross-screen solutions that span desktop and mobile video, rich media, display, social and native advertising, and content formats. Through its fully integrated programmatic platform, RhythmMax, the Company offers digital advertising inventory across owned, controlled and extended supply sources. The RhythmMax platform includes unique brand safety technology, RhythmGuard, which combines leading third-party verification and proprietary filtering technologies to ensure inventory quality in brand safe environments. RhythmOne’s goal is to maximize the return on advertising spend and provide the most efficient and effective marketplace for digital advertising. The Company is headquartered in San Francisco, United States with offices in the US, UK and Canada. For more information, please visit www.rhythmone.com.
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